Knowing how to set goals and objectives in the planning of your communication activities makes you much more effective. Setting communication goals and objectives creates several benefits. It...
One of the myths to emerge in public relations has been the view of relationship-building as the key measure of PR accomplishment. The problem with using relationship-building as the key measure...
Bias may seem a vague concept for business, but people's biases cause massive errors in business decisions, including communication decisions. Therefore we need to be aware of the most common...
Why is it important for all managers to communicate well with their team members? It's because "the manager accounts for at least 70% of the variance in employee engagement scores across business...
Most PR professionals are familiar with the need to set objectives in communication projects. Despite the agreed need, it is tempting not to bother in cases when an activity is repeated every...
Framing is used to construct, refine, and deliver messages. How information is presented (the ‘frame’) influences and changes decision making and judgment about a subject. Frames consist of the...
Marketing is more important than ever before in the increasingly complex and difficult organizational environment caused through continuous internal and external change. Globalization, the...
Organizations need to ride out tough times. They need to adapt to changed conditions, and they need to communicate to all key stakeholders what the changed priorities are during difficult...
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