Different audiences have different communication needs. And different segments of audiences have different communication needs. As PR has progressed from the days of mass communication, we have...
A crucial skill in communication and in business generally is being able to clearly define problems or opportunities before you act. This skill is harder and more important than it might appear....
Knowing how to set goals and objectives in the planning of your communication activities makes you much more effective. Setting communication goals and objectives creates several benefits. It...
One of the myths to emerge in public relations has been the view of relationship-building as the key measure of PR accomplishment. The problem with using relationship-building as the key measure...
Bias may seem a vague concept for business, but people's biases cause massive errors in business decisions, including communication decisions. Therefore we need to be aware of the most common...
Why is it important for all managers to communicate well with their team members? It's because "the manager accounts for at least 70% of the variance in employee engagement scores across business...
Most PR professionals are familiar with the need to set objectives in communication projects. Despite the agreed need, it is tempting not to bother in cases when an activity is repeated every...
Framing is used to construct, refine, and deliver messages. How information is presented (the ‘frame’) influences and changes decision making and judgment about a subject. Frames consist of the...
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