Are biased decisions damaging your results?
Bias may seem a vague concept for business, but people's biases cause massive errors in business decisions, including communication decisions. Therefore we need to be… Read More
PR planning, strategy, budgeting
How to improve the communication skills of managers across your organization
Why is it important for all managers to communicate well with their team members? It's because "the manager accounts for at least 70% of the… Read More
PR objectives are more important than ever
Most PR professionals are familiar with the need to set objectives in communication projects. Despite the agreed need, it is tempting not to bother… Read More
How to use framing to shape your messaging strategy
Framing is used to construct, refine, and deliver messages. How information is presented (the ‘frame’) influences and changes decision making and judgment about a subject.… Read More
Marketing and corporate communication should be strategically based
Marketing is more important than ever before in the increasingly complex and difficult organizational environment caused through continuous internal and external change. Globalization, the internet… Read More
Communicate about the 5 big organizational questions
Organizations need to ride out tough times. They need to adapt to changed conditions, and they need to communicate to all key stakeholders what the… Read More
You can now clearly show how communication adds to business value
One of the toughest tasks for communicators is to clearly show how we add direct, tangible value to a business. Communication professionals internationally believe proving… Read More
PR role in recruitment and onboarding
There are currently strong opportunities for a PR role in recruitment and onboarding. Complicating the recruiting and onboarding picture is the worldwide impact of the… Read More
Ask key questions to reach best solutions in business
Look the other person in the eye when you ask them key questions. Some of the most powerful influencers achieve results merely by asking questions.… Read More
New ways to make tough decisions
As the business world becomes more complex, decision-making is becoming more complex as well. Just think of the complexities in dealing with risk, issue and… Read More
