Bias may seem a vague concept for business, but people's biases cause massive errors in business decisions, including communication decisions. Therefore we need to be… Read More
Why is it important for all managers to communicate well with their team members? It's because "the manager accounts for at least 70% of the… Read More
Most PR professionals are familiar with the need to set objectives in communication projects. Despite the agreed need, it is tempting not to bother… Read More
Framing is used to construct, refine, and deliver messages. How information is presented (the ‘frame’) influences and changes decision making and judgment about a subject.… Read More
Marketing is more important than ever before in the increasingly complex and difficult organizational environment caused through continuous internal and external change. Globalization, the internet… Read More
Organizations need to ride out tough times. They need to adapt to changed conditions, and they need to communicate to all key stakeholders what the… Read More
One of the toughest tasks for communicators is to clearly show how we add direct, tangible value to a business. Communication professionals internationally believe proving… Read More
There are currently strong opportunities for a PR role in recruitment and onboarding. Complicating the recruiting and onboarding picture is the worldwide impact of the… Read More
Look the other person in the eye when you ask them key questions. Some of the most powerful influencers achieve results merely by asking questions.… Read More
As the business world becomes more complex, decision-making is becoming more complex as well. Just think of the complexities in dealing with risk, issue and… Read More
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