How to make a top strategy presentation
One of the crucial tests of a communicator is winning the approval of senior management for a recommended strategy, whether it relates to communication or… Read More
PR planning, strategy, budgeting
Defining the problem is the important first step in planning
Some communication problems and issues may seem simple to solve, and certainly can be addressed at that level. But many problems or issues need greater… Read More
Stakeholder feedback is crucial for setting direction
Findings from the highly respected annual Edelman Trust Barometer surveys over 20 years pointed to community trust around the world being spurred by economic growth.… Read More
Help employees connect strategy to their daily activities
A vital role for communicators is to tell all stakeholders, especially staff, about the decisions and the planned outcomes from the strategic planning process. Key… Read More
Turn the focus from tactical to strategic for better value
Many communicators are pressured by managers or clients into doing tasks that have little strategic use - they are just short-term fixes. The person who… Read More
Pause to reflect for better results
Pausing to review during a project may seem to slow down progress, but research shows it pays. Very few companies give their employees time for… Read More
Good risk management is important in PR planning
Many types of risk concerns have emerged more into our thinking in recent years, including the biggest one of all - the coronavirus pandemic, which… Read More
How to write a great mission statement for your new PR firm or corporate PR department
If you are starting a PR firm, or if you are reviewing the core role of your corporate communication function, you can clarify several vital… Read More
Key insights into implementing PR plans
The implementation stage of your PR plan will need to outline the various communication methods or channels to the key stakeholders. It is important to… Read More
Good internal communication leads to stronger employee engagement and therefore better organizational performance
The latest and largest meta-analysis study by consultants from Gallup Inc., the world's biggest analytics and advisory firm, found highly engaged business units and teams… Read More
