How to reduce bias in your planning and decisions
Good decisions can be extremely difficult to make, especially when different decisions may involve similar paths to action. Bias in planning and making a decision… Read More
PR planning, strategy, budgeting
How to set PR goals and objectives to make your planning more effective
Knowing how to set PR goals and objectives in the planning of your communication activities is vital because it enables you to prove their tangible… Read More
Why your PR strategy requires an Agile approach
The world has entered a challenging era, including the business landscape. To keep your organization afloat and competitive, it’s crucial to develop adaptable strategies, one… Read More
Good communication is vital for effective organizational strategy
Good communication is vital for effective organizational strategy. But we need to get the communication role consistent. As communication professionals, we can’t have it both… Read More
Communication planning should directly support organizational strategic planning for best results
Why spend time and effort on planning? As communicators, we always have so much to do, so why not just get on with it? However,… Read More
Organizational strategic planning explained for communicators
Developing an annual communication plan is a complex task. You need to gather information from a range of sources about organizational activities that need a… Read More
A strategic approach to annual budgeting
Budgeting is not a sexy topic. It is fraught with politics, and annual PR budgeting strategy is rarely discussed publicly. However, communicators can take a… Read More
How to create better communication value for business units
Organizational communication has two broad roles – to support corporate strategies and to support business unit strategies. Communicators are generally located within head office where… Read More
You can use VUCA analysis for better issue management
VUCA analysis has become a trendy term in some management circles, especially in the finance sector. VUCA is an acronym standing for Volatility, Uncertainty, Complexity,… Read More
Make communication central to achieving your organization’s mission
Successful accomplishment of your organization’s mission depends heavily on effective communication. Your organization’s mission statement is vital because it defines the organization’s purpose and reason… Read More