How to reduce bias in your planning and decisions
Good decisions can be extremely difficult to make, especially when different decisions may involve similar paths to action. Bias in planning and making a decision may also complicate the picture....
PR planning, strategy, budgeting
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Setting PR Goals and Objectives: A Guide to Effective Communication Planning
Knowing how to set PR goals and objectives in the planning of your communication activities is vital because it enables you to prove their tangible value. This article explains how to write goals...
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Make communication central to achieving your organization’s mission
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Since many communication activities are short-term, we can too-easily move on and forget some of our most important stakeholders when an issue or crisis is resolved. Yet some of those...