How to reduce bias in your planning and decisions
Good decisions can be extremely difficult to make, especially when different decisions may involve similar paths to action. Bias in planning and making a decision… Read More
PR planning, strategy, budgeting
How to set PR goals and objectives to make your planning more effective
Knowing how to set PR goals and objectives in the planning of your communication activities is vital because it enables you to prove their tangible… Read More
Why your PR strategy requires an Agile approach
The world has entered a challenging era, including the business landscape. To keep your organization afloat and competitive, it’s crucial to develop adaptable strategies, one… Read More
Good communication is vital for effective organizational strategy
Good communication is vital for effective organizational strategy. But we need to get the communication role consistent. As communication professionals, we can’t have it both… Read More
Communication planning should directly support organizational strategic planning for best results
Why spend time and effort on planning? As communicators, we always have so much to do, so why not just get on with it? However,… Read More
Organizational strategic planning explained for communicators
Developing an annual communication plan is a complex task. You need to gather information from a range of sources about organizational activities that need a… Read More
Do your employees understand how their work contributes to organizational outcomes?
Although engaged much of the time in day-to-day tasks, most communicators believe we are making a significant contribution to the achievement of our organization’s goals.… Read More
Make the most of SWOT analysis for communication planning
SWOT analysis is widely used in strategic planning and can be a powerful tool in assessing your relative position. SWOT stands for strengths, weaknesses, opportunities… Read More
How to make a top strategy presentation
One of the crucial tests of a communicator is winning the approval of senior management for a recommended strategy, whether it relates to communication or… Read More
Defining the problem is the important first step in planning
Some communication problems and issues may seem simple to solve, and certainly can be addressed at that level. But many problems or issues need greater… Read More
