PR measurement Archives

Use ratings by staff to improve bosses’ communication skills

Surveys reveal that managers and supervisors think they are better communicators than they really are. Therefore asking managers and supervisors about their communication skills generally… Read More

Employee engagement, experience, satisfaction

Zoom in on the key employee engagement measures

Engagement is probably the most important aim in communication right now – central to employee engagement and also audience engagement in social media. We will… Read More

PR measurement

Boost for measurement – the weakest area in communication

Three excellent initiatives strengthen the amount of information available on good measurement - the weakest area of professional communication activity: The Association for Measurement and… Read More

PR and the internet

Find best headline keywords with Google Trends

To boost your impact and reach, you can use many tools to optimize your headlines and create better search engine visibility. This articles explains how… Read More

PR measurement

How to measure your PR team’s performance

How effectively is your PR/communication department performing? And how well are you dealing with your internal stakeholders? The important thing is to identify only the… Read More

Writing and layout

Content analysis will enable you to make the most of your important messages

Communicators are always under pressure to produce results despite limited resources. For instance, Trisha, a subscriber to my newsletter, emailed me last week to ask… Read More

PR measurement

The myth of relationship building as the key measure of PR

One of the myths to emerge in public relations has been the view of relationship-building as the key measure of PR accomplishment. The problem with… Read More

Annual communication plans

‘Snowball sampling’ helps you find and mobilize your unofficial opinion leaders

Senior insurance executive Rob Borden thought he had all the bases covered in his plan to make sweeping changes to his company’s health insurance policies… Read More

PR and the internet

10 top web-based tools for measuring PR

There are a lot of things to consider when you’re figuring out which type of PR measurement to use: your budget, the business outcome you… Read More

Internal communication

Improve participation in online employee surveys

Traditionally, communication to promote participation in online employee surveys, and in reporting results and follow-up actions by management, has been a weak area of public… Read More

PR measurement

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