Find best headline keywords with Google Trends
To boost your impact and reach, you can use many tools to optimize your headlines and create better search engine visibility. This articles explains how you can find the best headline keywords...
To boost your impact and reach, you can use many tools to optimize your headlines and create better search engine visibility. This articles explains how you can find the best headline keywords...
How effectively is your PR/communication department performing? And how well are you dealing with your internal stakeholders? The important thing is to identify only the matters for which the...
Communicators are always under pressure to produce results despite limited resources. For instance, Trisha, a subscriber to my newsletter, emailed me last week to ask my advice on this. There is...
One of the myths to emerge in public relations has been the view of relationship-building as the key measure of PR accomplishment. The problem with using relationship-building as the key measure...
Senior insurance executive Rob Borden thought he had all the bases covered in his plan to make sweeping changes to his company’s health insurance policies and procedures. New legislation meant it...
There are a lot of things to consider when you’re figuring out which type of PR measurement to use: your budget, the business outcome you want, what social channels you want to measure, how many...
Traditionally, communication to promote participation in online employee surveys, and in reporting results and follow-up actions by management, has been a weak area of public relations practice....
Key measures of your writing quality include reader understanding and recall of your message. One of the ways to facilitate maximizing comprehension and recall is to write in easily...
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