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PR measurement

10 top web-based tools for measuring PR

There are a lot of things to consider when you’re figuring out which type of PR measurement to use: your budget, the business outcome you want, what social channels you want to measure, how many...

AVEs and multipliers are fake measures

A significant number of PR practitioners and others use techniques that purport to measure the dollar value of publicity and the way it is supposedly more effective than advertising. Advertising...

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