How to Use Measurement to Demonstrate Value
As communicators, we invariably have to battle to prove the worth of our activities in dollars. Here’s a case study of how US consultant Angela… Read More
PR measurement
Use source gap analysis to find out the best source of information for your employees
One of the contentious debates in the communication profession in recent years has been about the preferred source of information for employees. On one side… Read More
Prove the Value of Communication: Strategies, ROI Measurement, and Performance Evaluation
One of the most difficult things we face as communicators is how to prove the value of our work. The value of much that we… Read More
Improve your customer experiences through external journey mapping
All of us have endured awful customer experiences of one kind or another. For instance, when I bought a t-shirt recently it wasn’t available in… Read More
Enhancing Employee Engagement through Communication Audits
Effective employee communication is a key driver of employee engagement, which in turn is a vital factor in successful workplaces. Therefore, it is important to… Read More
How to measure your communication gaps
You can find out how well you are currently communicating on important organizational subjects and whether you are using the channel preferred by your internal… Read More
Use ratings by staff to improve bosses’ communication skills
Surveys reveal that managers and supervisors think they are better communicators than they really are. Therefore asking managers and supervisors about their communication skills generally… Read More
Zoom in on the key employee engagement measures
Engagement is probably the most important aim in communication right now – central to employee engagement and also audience engagement in social media. We will… Read More
Boost for measurement – the weakest area in communication
Three excellent initiatives strengthen the amount of information available on good measurement - the weakest area of professional communication activity: The Association for Measurement and… Read More
Find best headline keywords with Google Trends
To boost your impact and reach, you can use many tools to optimize your headlines and create better search engine visibility. This articles explains how… Read More
