How to measure your communication gaps
You can find out how well you are currently communicating on important organizational subjects and whether you are using the channel preferred by your internal… Read More
PR measurement
Use ratings by staff to improve bosses’ communication skills
Surveys reveal that managers and supervisors think they are better communicators than they really are. Therefore asking managers and supervisors about their communication skills generally… Read More
Zoom in on the key employee engagement measures
Engagement is probably the most important aim in communication right now – central to employee engagement and also audience engagement in social media. We will… Read More
Boost for measurement – the weakest area in communication
Three excellent initiatives strengthen the amount of information available on good measurement - the weakest area of professional communication activity: The Association for Measurement and… Read More
Find best headline keywords with Google Trends
To boost your impact and reach, you can use many tools to optimize your headlines and create better search engine visibility. This articles explains how… Read More
How to measure your PR team’s performance
How effectively is your PR/communication department performing? And how well are you dealing with your internal stakeholders? The important thing is to identify only the… Read More
Content analysis will enable you to make the most of your important messages
Communicators are always under pressure to produce results despite limited resources. For instance, Trisha, a subscriber to my newsletter, emailed me last week to ask… Read More
The myth of relationship building as the key measure of PR
One of the myths to emerge in public relations has been the view of relationship-building as the key measure of PR accomplishment. The problem with… Read More
‘Snowball sampling’ helps you find and mobilize your unofficial opinion leaders
Senior insurance executive Rob Borden thought he had all the bases covered in his plan to make sweeping changes to his company’s health insurance policies… Read More
10 top web-based tools for measuring PR
There are a lot of things to consider when you’re figuring out which type of PR measurement to use: your budget, the business outcome you… Read More
