Find best headline keywords with Google Trends
To boost your impact and reach, you can use many tools to optimize your headlines and create better search engine visibility. This articles explains how you can find the best headline keywords...
PR measurement
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How to measure your PR team’s performance
How effectively is your PR/communication department performing? And how well are you dealing with your internal stakeholders? The important thing is to identify only the matters for which the...
Content analysis will enable you to make the most of your important messages
Communicators are always under pressure to produce results despite limited resources. For instance, Trisha, a subscriber to my newsletter, emailed me last week to ask my advice on this. There is...
The myth of relationship building as the key measure of PR
One of the myths to emerge in public relations has been the view of relationship-building as the key measure of PR accomplishment. The problem with using relationship-building as the key measure...
‘Snowball sampling’ helps you find and mobilize your unofficial opinion leaders
Senior insurance executive Rob Borden thought he had all the bases covered in his plan to make sweeping changes to his company’s health insurance policies and procedures. New legislation meant it...
10 top web-based tools for measuring PR
There are a lot of things to consider when you’re figuring out which type of PR measurement to use: your budget, the business outcome you want, what social channels you want to measure, how many...
Improve participation in online employee surveys
Traditionally, communication to promote participation in online employee surveys, and in reporting results and follow-up actions by management, has been a weak area of public relations practice....
Enhance Readability: Tests and Tools to Improve Comprehension
Key measures of your writing quality include reader understanding and recall of your message. One of the ways to facilitate maximizing comprehension and recall is to write in easily...