Navigating the world of PR and marketing communication can seem daunting. What if you have a PR disaster? What if your first campaign is a flop? But like all parts of business, trying something...
Resource allocation is the process of designating and managing resources to achieve an organization's strategic planning objectives. It involves managing hard assets like your equipment and...
It’s a PR team’s worst nightmare – a media relations crisis. Of course, it’s also what you signed up for, and you know what to do to handle it and get your organization or client back on track in...
By definition, startups are businesses starting from scratch. Therefore, it is essential for PR to create the right awareness of the potential new business from the beginning among important...
Let’s face it: Life can be hard sometimes, and the challenges of the past few years have been particularly formidable. From the worst public health crisis in modern history to protracted...
Resource allocation sounds like a quite unsexy topic. Yet it is one of the most important and most political elements of planning and execution at the organizational, business unit and project...
Managing or supervising a hybrid PR team can be challenging when you want to achieve effective coordination and communication. It isn't easy to productively engage team members when they are...
The global PR industry is dealing with a pandemic of its own – how to retain key talent, according to the ICCO World PR Report 2021-2022. Retaining talent is the number one challenge faced by PR...
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