Practical ways to build ethics into PR programs
Lofty ethical philosophy is fine, but what can you do to be ethical in your everyday practice of public relations? Firstly, there are three broad… Read More
PR ethics
Take responsibility in public apologies
"I’m sorry you were offended"..."I’m sorry you feel that way." What's wrong with these two apologies? They are not real apologies at all, just a… Read More
