PR ethics Archives

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PR ethics

Practical ways to build ethics into PR programs

Lofty ethical philosophy is fine, but what can you do to be ethical in your everyday practice of public relations? Firstly, there are three broad… Read More

Issues and crises

Take responsibility in public apologies

"I’m sorry you were offended"..."I’m sorry you feel that way." What's wrong with these two apologies? They are not real apologies at all, just a… Read More

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