Practical ways to build ethics into PR programs
Lofty ethical philosophy is fine, but what can you do to be ethical in your everyday practice of public relations? Ethical systems Firstly, there are three broad approaches to ethical dilemmas:...
PR ethics
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Take responsibility in public apologies
"I’m sorry you were offended"..."I’m sorry you feel that way." What's wrong with these two apologies? They are not real apologies at all, just a slippery way of dodging responsibility for the...