5 helpful guidelines to improve your resource allocation
Resource allocation sounds like a quite unsexy topic. Yet it is one of the most important and most political elements of planning and execution at… Read More
PR consulting
4 ways to make your small PR firm seem bigger
The COVID pandemic has opened up unexpected business opportunities for small PR firms. On one hand, large organizations have laid off some of their PR… Read More
Finding good legal services for your PR business
Sound legal advice is essential for building a successful business. Whether you’re an established firm or you’re just starting your small-business journey, you need to… Read More
Invoicing as communication – the most important task for a PR firm
"Show me the money!", as Tom Cruise kept saying in the movie Jerry Maguire. In my view, the preparation of invoices and billing of clients… Read More
How to write a great mission statement for your new PR firm or corporate PR department
If you are starting a PR firm, or if you are reviewing the core role of your corporate communication function, you can clarify several vital… Read More
Top tips on how to evaluate a potential new client
One of the big issues for PR consultants is to determine how worthwhile it is to spend time and effort on a potential new client.… Read More