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PR and the internet

Capitalize on the power of blogging

Blogging is a key part of our digital environment: more than half of marketers say blog content creation is their top inbound marketing priority. In view of this, you should capitalize on the...

How to write for the internet

Reflecting today's more complex issues, today’s search engine results pages can have many possible complex layouts, and users don’t always process search results sequentially. Their attention on...

How easy is it to start a blog?

How easy is it to start a blog? Starting and maintaining a blog - while definitely worth the effort (and fun, too!) - isn't as easy as it looks. Blogs take time! Almost all blogging experts say...

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