Corporate communicators and journalists can find it difficult to confirm the facts about an emergency or crisis. In these days of proliferating 'fake news' and wild claims made on social media, a...
Make links relevant, descriptive, and start with keyword Recent research by the Nielsen Norman Group found that hyperlinks are a key part of online writing. For site visitors to quickly find what...
Blogging is a key part of our digital environment: more than half of marketers say blog content creation is their top inbound marketing priority. In view of this, you should capitalize on the...
For some reason, informational web pages about organizations can be difficult to find or they give only minimal or formal information. It should be easy for visitors to your website to find out...
Reflecting today's more complex issues, today’s search engine results pages can have many possible complex layouts, and users don’t always process search results sequentially. Their attention on...
Traditional media relations activity has consisted of a ‘push’ approach to providing information to the media. The internet provides a ‘pull’ approach in which a journalist obtains information...
How easy is it to start a blog? Starting and maintaining a blog - while definitely worth the effort (and fun, too!) - isn't as easy as it looks. Blogs take time! Almost all blogging experts say...
Web design and writing expert Jakob Nielsen has unearthed many important facts from his research about website visitors. His latest study shows that users hunt for facts online, so factually rich...
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