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PR and the internet

How to write for the internet

Reflecting today's more complex issues, today’s search engine results pages can have many possible complex layouts, and users don’t always process search results sequentially. Their attention on...

Capitalize on the power of blogging

Blogging is a key part of our digital environment: more than half of marketers say blog content creation is their top inbound marketing priority. In view of this, you should capitalize on the...

How to reach influencers

Media relations was at the core of PR for decades. Some people in the industry still think media relations is PR. However, the internet has changed all that. A new type of stakeholder is the...

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