Sending an email newsletter to existing and prospective customers can be a very effective way of building trust, establishing a relationship and generating new business. I say "can be a very...
Image: 'About Us' page of The National Audubon Society. The Audubon 'About Us' page has 12 helpful sections to help visitors easily find what they want. Despite various ‘expert’ comments that...
Web usability guru Jakob Nielsen found from his research that users reading the average web page read less than 30% of the words on the page in an average visit. Around 20% was more likely....
A content audit is an important way to ensure your website looks professional and contains current information and material. You can use a content audit to analyze the content of your...
Good media coverage is still a key objective for most communicators. One way to maximize the odds of better coverage is to make it easier for reporters to find the information they want in your...
Media relations was at the core of PR for decades. Some people in the industry still think media relations is PR. However, the internet has changed all that. A new type of stakeholder is the...
When a company is targeted online by a large volume of negative content about its brand, the company's reputation becomes endangered. A fast response is critical to deal with such issues, and...
Headlines are the most important part of any written content. Advertising legend David Ogilvy pointed this out decades ago, and his words are still quoted. Ogilvy said in his classic book...
No products in the cart