Find best headline keywords with Google Trends
To boost your impact and reach, you can use many tools to optimize your headlines and create better search engine visibility. This articles explains how… Read More
PR and the internet
23 great digital tools for PR pros
(This article was written in 2013, and therefore some of the digital tools may be out of date.] Mike Lizun of Gregory FCA wrote a… Read More
Don’t despair if you aren’t in top position on a search engine results page (SERP)
In the past, we were told our Google results page would need to show our site at the top to be effective. These days, we… Read More
10 top web-based tools for measuring PR
There are a lot of things to consider when you’re figuring out which type of PR measurement to use: your budget, the business outcome you… Read More
How to verify content from digital sources in a crisis
Corporate communicators and journalists can find it difficult to confirm the facts about an emergency or crisis. In these days of proliferating 'fake news' and… Read More
Writing good hyperlinks is more important than you think
Recent research by the Nielsen Norman Group found that hyperlinks are a key part of online writing. For site visitors to quickly find what they… Read More
Capitalize on the power of blogging
Blogging is a key part of our digital environment: more than half of marketers say blog content creation is their top inbound marketing priority. In… Read More
Ensure your ‘About Us’ website page is helpful
For some reason, informational web pages about organizations can be difficult to find or they give only minimal or formal information. It should be easy… Read More
How to write for the internet
Reflecting today's more complex issues, today’s search engine results pages can have many possible complex layouts, and users don’t always process search results sequentially. Their… Read More
Make it easy for journalists to find information in your website
Traditional media relations activity has consisted of a ‘push’ approach to providing information to the media. The internet provides a ‘pull’ approach in which a… Read More
