How to reach influencers
Media relations was at the core of PR for decades. Some people in the industry still think media relations is PR. However, the internet has changed all that. A new type of stakeholder is the...
PR and the internet
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Blogs are effective for online reputation management
When a company is targeted online by a large volume of negative content about its brand, the company's reputation becomes endangered. A fast response is critical to deal with such issues, and...
Don’t use the same headline in online as well as offline content
Headlines are the most important part of any written content. Advertising legend David Ogilvy pointed this out decades ago, and his words are still quoted. Ogilvy said in his classic book...
How to unGoogle yourself
This article by Mark Macias explains the options for removing commercially or legally sensitive material from Google and other search engine archives. Out of curiosity, we all like to Google...
Find best headline keywords with Google Trends
To boost your impact and reach, you can use many tools to optimize your headlines and create better search engine visibility. This articles explains how you can find the best headline keywords...
23 great digital tools for PR pros
(This article was written in 2013, and therefore some of the digital tools may be out of date.] Mike Lizun of Gregory FCA wrote a good article in PR Daily about some great digital tools that are...
Don’t despair if you aren’t in top position on a search engine results page (SERP)
In the past, we were told our Google results page would need to show our site at the top to be effective. These days, we are better off: As long as we appear within the first 5 results, we have...
10 top web-based tools for measuring PR
There are a lot of things to consider when you’re figuring out which type of PR measurement to use: your budget, the business outcome you want, what social channels you want to measure, how many...