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PR and the internet

How to reach influencers

Media relations was at the core of PR for decades. Some people in the industry still think media relations is PR. However, the internet has changed all that. A new type of stakeholder is the...

How to unGoogle yourself

This article by Mark Macias explains the options for removing commercially or legally sensitive material from Google and other search engine archives. Out of curiosity, we all like to Google...

23 great digital tools for PR pros

(This article was written in 2013, and therefore some of the digital tools may be out of date.] Mike Lizun of Gregory FCA wrote a good article in PR Daily about some great digital tools that are...

10 top web-based tools for measuring PR

There are a lot of things to consider when you’re figuring out which type of PR measurement to use: your budget, the business outcome you want, what social channels you want to measure, how many...

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