PR and comms pros use many digital tools and services to stay on top of the news, identify trends, research the right media for targeted story ideas, and manage accounts. The following list of 24...
Your website is an essential business tool. In fact, it may be your greatest asset – your most important marketing and communication tool – because more people view your web pages than any other...
Headlines are online everywhere – in email subject lines, blog titles, social media posts, meta descriptions and page titles. They powerfully attract a reader’s initial attention and are likely...
Is there a point of convergence between public relations and SEO? Long before social media disrupted communication and gave organizations direct access to consumers and their target audiences, PR...
Image: 'About Us' page of The National Audubon Society. The Audubon 'About Us' page has 12 helpful sections to help visitors easily find what they want. Despite various ‘expert’ comments that...
Web usability guru Jakob Nielsen found from his research that users reading the average web page read less than 30% of the words on the page in an average visit. Around 20% was more likely....
A content audit is an important way to ensure your website looks professional and contains current information and material. You can use a content audit to analyze the content of your...
Good media coverage is still a key objective for most communicators. One way to maximize the odds of better coverage is to make it easier for reporters to find the information they want in your...
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