24 great digital tools for PR and communication professionals
PR and comms pros use many digital tools and services to stay on top of the news, identify trends, research the right media for targeted… Read More
PR and the internet
7 ways to use your website as a PR tool
Your website is an essential business tool. In fact, it may be your greatest asset – your most important marketing and communication tool - because… Read More
Write point-first online headlines for best results
Headlines are online everywhere - in email subject lines, blog titles, social media posts, meta descriptions and page titles. They powerfully attract a reader’s initial… Read More
How PR wins with SEO and analytics
Is there a point of convergence between public relations and SEO? Long before social media disrupted communication and gave organizations direct access to consumers and their… Read More
Make it easy for journalists to find information in your website
Traditional media relations activity has consisted of a ‘push’ approach to providing information to the media. The internet provides a ‘pull’ approach in which a… Read More
How easy is it to start a blog?
How easy is it to start a blog? Starting and maintaining a blog - while definitely worth the effort (and fun, too!) - isn't as… Read More
Interesting facts make web pages compelling
Web design and writing expert Jakob Nielsen has unearthed many important facts from his research about website visitors. His latest study shows that users hunt… Read More
Ensure your home page tagline tells what you actually do
When people arrive at your website’s home page, you have about 10 seconds to win them over. The majority of your visitors will decide in… Read More
Email marketing: grow your list and become a trusted sender
Sending an email newsletter to existing and prospective customers can be a very effective way of building trust, establishing a relationship and generating new business.… Read More
Don’t take your ‘About Us’ page for granted
Image: 'About Us' page of The National Audubon Society. The Audubon 'About Us' page has 12 helpful sections to help visitors easily find what they want.… Read More
