PR and comms pros use many digital tools and services to stay on top of the news, identify trends, research the right media for targeted story ideas, and manage accounts. The following list of 24...
Your website is an essential business tool. In fact, it may be your greatest asset – your most important marketing and communication tool – because more people view your web pages than any other...
Headlines are online everywhere – in email subject lines, blog titles, social media posts, meta descriptions and page titles. They powerfully attract a reader’s initial attention and are likely...
Is there a point of convergence between public relations and SEO? Long before social media disrupted communication and gave organizations direct access to consumers and their target audiences, PR...
Blogging is a key part of our digital environment: more than half of marketers say blog content creation is their top inbound marketing priority. In view of this, you should capitalize on the...
For some reason, informational web pages about organizations can be difficult to find or they give only minimal or formal information. It should be easy for visitors to your website to find out...
Reflecting today's more complex issues, today’s search engine results pages can have many possible complex layouts, and users don’t always process search results sequentially. Their attention on...
Traditional media relations activity has consisted of a ‘push’ approach to providing information to the media. The internet provides a ‘pull’ approach in which a journalist obtains information...
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