24 Essential Digital Tools for PR and Communication Professionals
PR and comms pros use many digital tools and services to stay on top of the news, identify trends, research the right media for targeted… Read More
PR and the internet
7 Effective Ways to Use Your Website as a PR Tool
Your website is an essential business tool. In fact, it may be your greatest asset – your most important marketing and communication tool – because… Read More
Point-First Headlines: Maximizing Engagement and SEO Results
Headlines are online everywhere – in email subject lines, blog titles, social media posts, meta descriptions and page titles. They powerfully attract a reader’s initial… Read More
PR Wins with SEO: Leveraging Analytics for Communication Success
Is there a point of convergence between public relations and SEO? Long before social media disrupted communication and gave organizations direct access to consumers and their… Read More
Interesting facts make web pages compelling
Web design and writing expert Jakob Nielsen has unearthed many important facts from his research about website visitors. His latest study shows that users hunt… Read More
Ensure your home page tagline tells what you actually do
When people arrive at your website’s home page, you have about 10 seconds to win them over. The majority of your visitors will decide in… Read More
Email marketing: grow your list and become a trusted sender
Sending an email newsletter to existing and prospective customers can be a very effective way of building trust, establishing a relationship and generating new business.… Read More
Don’t take your ‘About Us’ page for granted
Image: 'About Us' page of The National Audubon Society. The Audubon 'About Us' page has 12 helpful sections to help visitors easily find what they want.… Read More
Fewer words on a web page is smarter
Web usability guru Jakob Nielsen found from his research that users reading the average web page read less than 30% of the words on… Read More
Conduct a content audit to improve website quality
A content audit is an important way to ensure your website looks professional and contains current information and material. You can use a content audit… Read More
