Legendary management thinker, Peter Drucker, is quoted as saying “Communication takes place in the mind of the listener, not the speaker.” In other words, the important thing is what the listener...
Adapted from an article by Dr Robert Cialdini. Quoting an expert is a powerful technique in messaging. This conclusion has been apparent in the findings of annual global Edelman Trust Barometer...
Research on non-verbal communication has found that mirroring a person’s words and body language increases rapport dramatically. This finding confirms the results of previous research, especially...
You can tap into powerful, yet background words of influence. Background words can be a simple, but convincing means of influence. Robert Cialdini discusses some fascinating examples in his new...
An elevator pitch is the brief summary or pitch relating to your organization, your product or yourself that can be made in about 30 seconds, ie the time it takes to ride in the typical elevator...
If you are like most people, you dislike having to play the political ‘game’ in your organization. However, organizations exist through the interdependent cooperation of the employees, and...
Generating creative ideas is only half the battle. It is difficult enough to come up with a new creative angle, but then we often have to sell the wonderful idea to decision makers who are just...
Some people have the happy knack of persuasion – of getting others to do what they want. They seem to do it instinctively while most of us struggle to sway others to our way of thinking. But...
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