Influence people through their need for approval
Top social psychologists led by Professor Robert Cialdini have found that a vital key to influencing people is to connect with their deep-seated need to… Read More
Persuasion, influence, motivation
This simple secret will win you better cooperation from others
As a customer, I had a disappointing ‘moment of truth’ recently when I went to a major discount drugstore (pharmacy) to get a prescription filled.… Read More
Make your workers aware of their job impact
, We all have a fundamental need to belong. One way to achieve this is to connect people’s work with outcomes. When people know their… Read More
It is important to influence people to like you in business
Some people have the happy knack of persuasion – of getting others to do what they want. They seem to do it instinctively while most… Read More
People repay your favors to them
People repay your favors to them. If you do someone a favor, they feel obliged to repay the favor in some way. People feel a… Read More
How to get people to honor their commitments
When someone takes a stand on something or goes on record in favor of a position, they want to stick to it. When someone makes… Read More
People follow the lead of others they respect
People follow the lead of others they respect. They rely heavily on others around them for cues on how to think, feel and act. Experiments… Read More
People want what they can’t get
Psychological research repeatedly shows that people put the most value on the things they can’t get. They value things and opportunities that become less available… Read More
Four steps in persuasive communication at work
In business persuasion, most people think when you use logic, persistence and personal enthusiasm, others will buy into your good idea. Wrong. Wrong. Wrong! This… Read More
