Top social psychologists led by Professor Robert Cialdini have found that a vital key to influencing people is to connect with their deep-seated need to… Read More
As a customer, I had a disappointing ‘moment of truth’ recently when I went to a major discount drugstore (pharmacy) to get a prescription filled.… Read More
Psychological research repeatedly shows that people put the most value on the things they can’t get. They value things and opportunities that become less available… Read More
In business persuasion, most people think when you use logic, persistence and personal enthusiasm, others will buy into your good idea. Wrong. Wrong. Wrong! This… Read More
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