Capitalize on powerful emotions in your messaging
Napoleon said, “Men are moved by two levers only: fear and self interest.” Not quite as simple as that, but fear and loss still feature… Read More
Persuasion, influence, motivation
COVID-19 vaccination persuasion: 12 powerful techniques to achieve results
Shocking survey results: 4 out of 10 Americans say they would not commit to having a COVID-19 vaccine. Communicators need to develop campaigns to counter… Read More
Make your workers aware of their job impact
, We all have a fundamental need to belong. One way to achieve this is to connect people’s work with outcomes. When people know their… Read More
It is important to influence people to like you in business
Some people have the happy knack of persuasion – of getting others to do what they want. They seem to do it instinctively while most… Read More
People repay your favors to them
People repay your favors to them. If you do someone a favor, they feel obliged to repay the favor in some way. People feel a… Read More
How to get people to honor their commitments
When someone takes a stand on something or goes on record in favor of a position, they want to stick to it. When someone makes… Read More
People follow the lead of others they respect
People follow the lead of others they respect. They rely heavily on others around them for cues on how to think, feel and act. Experiments… Read More
People want what they can’t get
Psychological research repeatedly shows that people put the most value on the things they can’t get. They value things and opportunities that become less available… Read More
Four steps in persuasive communication at work
In business persuasion, most people think when you use logic, persistence and personal enthusiasm, others will buy into your good idea. Wrong. Wrong. Wrong! This… Read More
Use positive emotions to influence and gain trust
Some fascinating psychology: most people believe they make decisions logically and rationally, but in reality their emotions influence how they react in business. People’s decisions… Read More