Capitalize on powerful emotions in your messaging
Napoleon said, “Men are moved by two levers only: fear and self interest.” Not quite as simple as that, but fear and loss still feature… Read More
Persuasion, influence, motivation
COVID-19 vaccination persuasion: 12 powerful techniques to achieve results
Shocking survey results: 4 out of 10 Americans say they would not commit to having a COVID-19 vaccine. Communicators need to develop campaigns to counter… Read More
People repay your favors to them
People repay your favors to them. If you do someone a favor, they feel obliged to repay the favor in some way. People feel a… Read More
How to get people to honor their commitments
When someone takes a stand on something or goes on record in favor of a position, they want to stick to it. When someone makes… Read More
People follow the lead of others they respect
People follow the lead of others they respect. They rely heavily on others around them for cues on how to think, feel and act. Experiments… Read More
People want what they can’t get
Psychological research repeatedly shows that people put the most value on the things they can’t get. They value things and opportunities that become less available… Read More
Four steps in persuasive communication at work
In business persuasion, most people think when you use logic, persistence and personal enthusiasm, others will buy into your good idea. Wrong. Wrong. Wrong! This… Read More
Use positive emotions to influence and gain trust
Some fascinating psychology: most people believe they make decisions logically and rationally, but in reality their emotions influence how they react in business. People’s decisions… Read More
Increasing your willpower can increase your success
Your willpower - some fascinating psychological light is thrown on a universal topic. You may be able to use some of insights directly in your… Read More
Use imagery for more persuasive presentations and speeches
Metaphor: "If we don't change course now, we'll hit the rocks!" Communication has two main components: the rational and the emotional. Managers mostly communicate in… Read More
