Shocking survey results: 4 out of 10 Americans say they would not commit to having a COVID-19 vaccine. Communicators need to develop campaigns to counter… Read More
Psychological research repeatedly shows that people put the most value on the things they can’t get. They value things and opportunities that become less available… Read More
In business persuasion, most people think when you use logic, persistence and personal enthusiasm, others will buy into your good idea. Wrong. Wrong. Wrong! This… Read More
Some fascinating psychology: most people believe they make decisions logically and rationally, but in reality their emotions influence how they react in business. People’s decisions… Read More
Your willpower - some fascinating psychological light is thrown on a universal topic. You may be able to use some of insights directly in your… Read More
Metaphor: "If we don't change course now, we'll hit the rocks!" Communication has two main components: the rational and the emotional. Managers mostly communicate in… Read More
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