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Writing and layout

69 alternatives to the word “disaster”

A wildly misused word is “disaster.” (“Crisis” is another similarly misused word, but that’s the subject of other discussions.) “Disaster” is used in the public arena to describe almost any...

How to write for the internet

Reflecting today's more complex issues, today’s search engine results pages can have many possible complex layouts, and users don’t always process search results sequentially. Their attention on...

Fewer words on a web page is smarter

Web usability guru Jakob Nielsen found from his research that users reading the average web page read less than 30% of the words on the page in an average visit. Around 20% was more likely....

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