Communicators are always under pressure to produce results despite limited resources. For instance, Trisha, a subscriber to my newsletter, emailed me last week to ask my advice on this. There is...
As a communicator producing various publications, you do more than merely write text – you also need to make decisions about the typesetting and layout of the text you write. A great help with...
Reflecting today's more complex issues, today’s search engine results pages can have many possible complex layouts, and users don’t always process search results sequentially. Their attention on...
One of life's great questions 🙂 - Should a period/full stop be put at the end of a headline or heading? Printed and online newspaper and magazine headlines don't seem to do it. But what about...
Creative people like to explore alternatives to printing plain old black text on white paper. But does colored body text pass the ultimate test – do readers have a high rate of comprehension of...
Web usability guru Jakob Nielsen found from his research that users reading the average web page read less than 30% of the words on the page in an average visit. Around 20% was more likely....
One of the worst tasks in communication is to edit text contributed by a co-worker or client. The problem lies not in any difficulty in editing the words, but in dealing with people who don’t...
Italic body type is rarely used for expanses of text. Some writers and editors tend to think it is difficult to read. But is it really? Firstly, a definition. Italic type is serif type that...
No products in the cart
