Use numbers to make your writing more persuasive
Has a colleague ever said to you: “I started a writing career because I’m hopeless with numbers.”? Many communicators find it difficult to understand, use… Read More
Writing and layout
Headlines in printed publications – use any color as long as it’s black!
Innovative design features like colored headlines make printed publications more attractive visually. But do such features improve reader comprehension and recall - which are the… Read More
