Creative people like to explore alternatives to printing plain old black text on white paper. But does colored body text pass the ultimate test – do readers have a high rate of comprehension of...
Web usability guru Jakob Nielsen found from his research that users reading the average web page read less than 30% of the words on the page in an average visit. Around 20% was more likely....
One of the worst tasks in communication is to edit text contributed by a co-worker or client. The problem lies not in any difficulty in editing the words, but in dealing with people who don’t...
Italic body type is rarely used for expanses of text. Some writers and editors tend to think it is difficult to read. But is it really? Firstly, a definition. Italic type is serif type that...
The words in most mission statements, copy in websites and marketing communication text is unimaginative and cliché ridden. A quick scan of such text and the media releases in PR Newswire will...
Communicators commonly say one of their most difficult tasks is to gain approval from managers for draft text and printers’ proofs. Some communicators even find that text approvals are the...
Email remains the key daily means of electronic communication in workplaces and in many marketing campaigns. Therefore, it is vital to write effective emails whether you have a captive audience...
‘Two’s company, but three’s a crowd’. We have all heard that saying. And it’s true. A few years ago, when we took our 12 year-old daughter (an only child) to a nearby island for a vacation with...
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