The words in most mission statements, copy in websites and marketing communication text is unimaginative and cliché ridden. A quick scan of such text and… Read More
Communicators commonly say one of their most difficult tasks is to gain approval from managers for draft text and printers’ proofs. Some communicators even find… Read More
Email remains the key daily means of electronic communication in workplaces and in many marketing campaigns. Therefore, it is vital to write effective emails whether… Read More
As professional communicators we don’t usually consider we should have email expertise. We tend to think that emails are more in the domain of direct… Read More
Web design and writing expert Jakob Nielsen has unearthed many important facts from his research about website visitors. His latest study shows that users hunt… Read More
This article by prolific New Zealand Web business writer, Sean D’Souza, is very useful as a guide for feature writing: You might like cake a… Read More
You can easily double the effectiveness of your publications! As readers of content written in the English language, we are all taught to read a… Read More