Improve your copywriting by getting specific
The words in most mission statements, copy in websites and marketing communication text is unimaginative and cliché ridden. A quick scan of such text and… Read More
Writing and layout
How to Accelerate Approvals and Speed Up Your Draft Material Review
Communicators commonly say one of their most difficult tasks is to gain approval from managers for draft text and printers’ proofs. Some communicators even find… Read More
Tips for writing top marketing email subject lines
Email remains the key daily means of electronic communication in workplaces and in many marketing campaigns. Therefore, it is vital to write effective emails whether… Read More
Capitalize on the psychological power of three in your communication
‘Two’s company, but three’s a crowd’. We have all heard that saying. And it’s true. A few years ago, when we took our 12 year-old… Read More
Mastering Email Subject Lines: Maximizing Impact and Effectiveness
As professional communicators we don’t usually consider we should have email expertise. We tend to think that emails are more in the domain of direct… Read More
Interesting facts make web pages compelling
Web design and writing expert Jakob Nielsen has unearthed many important facts from his research about website visitors. His latest study shows that users hunt… Read More
How to improve marketing headlines in minutes
Headline writing is an art, right? No it's not. But you can't be vague. So how would you define vague headlines? Vague headlines have terms… Read More
Improve Writing Clarity: The Slicing Technique for Powerful Openings
This article by prolific New Zealand Web business writer, Sean D’Souza, is very useful as a guide for feature writing: You might like cake a… Read More
Double your publication effectiveness!
You can easily double the effectiveness of your publications! As readers of content written in the English language, we are all taught to read a… Read More
Add a ‘P.S.’ for more impact with marketing emails and letters
Adding a ‘P.S.’ to a direct mail letter or email is a powerful way to reinforce the impact. The P.S. is one of the most… Read More