As professional communicators we don’t usually consider we should have email expertise. We tend to think that emails are more in the domain of direct… Read More
Web design and writing expert Jakob Nielsen has unearthed many important facts from his research about website visitors. His latest study shows that users hunt… Read More
This article by prolific New Zealand Web business writer, Sean D’Souza, is very useful as a guide for feature writing: You might like cake a… Read More
You can easily double the effectiveness of your publications! As readers of content written in the English language, we are all taught to read a… Read More
Professional travel writer and copywriter Jennifer Stevens advocates following 7 steps to improve the quality of your text. Expert copywriter John Forde is a fan… Read More
A metaphor is the way we consider one mental domain in terms of another – to make concepts more vivid. Effective leaders, especially politicians, are… Read More
These days, isn’t the need for journalistic skills fading fast? Don’t the web and social media mean news writing skills are going the way of… Read More
Do you get plagued by bosses who want to replace your clean, clear writing and speeches with jargon, marketing hype and mangled sentences? As communicators… Read More
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