As a young PR consultant, I helped my colleagues develop promotional material in support of a client who was planning to set up a joint venture to build a glassmaking factory in China for the...
From a design perspective, it makes sense to vary the traditional black print on a white page to create more visual interest. But what about the impact of colored backgrounds on readability and...
Reverse type is used by graphic designers to improve the design of a printed page. They love using it for expanses of text in glossy magazines, brochures and annual reports. But what impact does...
Best body type alignment - Is it more effective to use justified typesetting or ranged left (ragged right) typesetting for text (body type) in a printed publication? Justified typesetting is when...
Communicators are always under pressure to produce results despite limited resources. For instance, Trisha, a subscriber to my newsletter, emailed me last week to ask my advice on this. There is...
As a communicator producing various publications, you do more than merely write text – you also need to make decisions about the typesetting and layout of the text you write. A great help with...
Reflecting today's more complex issues, today’s search engine results pages can have many possible complex layouts, and users don’t always process search results sequentially. Their attention on...
One of life's great questions 🙂 - Should a period/full stop be put at the end of a headline or heading? Printed and online newspaper and magazine headlines don't seem to do it. But what about...
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