Carefully crafted email subject lines are vital for effective communication
As professional communicators we don’t usually consider we should have email expertise. We tend to think that emails are more in the domain of direct… Read More
Writing and layout
Interesting facts make web pages compelling
Web design and writing expert Jakob Nielsen has unearthed many important facts from his research about website visitors. His latest study shows that users hunt… Read More
How to improve marketing headlines in minutes
Headline writing is an art, right? No it's not. But you can't be vague. So how would you define vague headlines? Vague headlines have terms… Read More
A ‘slicing technique’ that can improve the first 50 words of your writing
This article by prolific New Zealand Web business writer, Sean D’Souza, is very useful as a guide for feature writing: You might like cake a… Read More
Double your publication effectiveness!
You can easily double the effectiveness of your publications! As readers of content written in the English language, we are all taught to read a… Read More
Add a ‘P.S.’ for more impact with marketing emails and letters
Adding a ‘P.S.’ to a direct mail letter or email is a powerful way to reinforce the impact. The P.S. is one of the most… Read More
Seven tips to improve your writing
Professional travel writer and copywriter Jennifer Stevens advocates following 7 steps to improve the quality of your text. Expert copywriter John Forde is a fan… Read More
Use metaphors as potent tools for messaging
A metaphor is the way we consider one mental domain in terms of another – to make concepts more vivid. Effective leaders, especially politicians, are… Read More
Simple techniques for writing strong headlines
These days, isn’t the need for journalistic skills fading fast? Don’t the web and social media mean news writing skills are going the way of… Read More
11 ways to protect your writing from unnecessary editing by others
Do you get plagued by bosses who want to replace your clean, clear writing and speeches with jargon, marketing hype and mangled sentences? As communicators… Read More
