Fake news! Many press releases over-excitedly announce information that has no real news value - it is in effect fake news. No wonder journalists delete… Read More
The key aim with printed material is to maximize reader comprehension and recall. We can then build on that foundation to influence attitudes, opinions and… Read More
A wildly misused word is “disaster.” (“Crisis” is another similarly misused word, but that’s the subject of other discussions.) “Disaster” is used in the public… Read More
The headline is the most important part of any piece of writing. It tells you immediately whether the content is of interest to you. Advertising… Read More
Has a colleague ever said to you: “I started a writing career because I’m hopeless with numbers.”? Many communicators find it difficult to understand, use… Read More
Innovative design features like colored headlines make printed publications more attractive visually. But do such features improve reader comprehension and recall - which are the… Read More
From a design perspective, it makes sense to vary the traditional black print on a white page to create more visual interest. But what about… Read More
Best body type alignment - Is it more effective to use justified typesetting or ranged left (ragged right) typesetting for text (body type) in a… Read More
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