As professional communicators we don’t usually consider we should have email expertise. We tend to think that emails are more in the domain of direct marketers. But when we consider the number of...
Web design and writing expert Jakob Nielsen has unearthed many important facts from his research about website visitors. His latest study shows that users hunt for facts online, so factually rich...
Headline writing is an art, right? No it's not. But you can't be vague. So how would you define vague headlines? Vague headlines have terms like this: Does your office have workplace stress? So...
This article by prolific New Zealand Web business writer, Sean D’Souza, is very useful as a guide for feature writing: You might like cake a lot. Yet, even the most adventurous of us, would...
This secret of ‘reading gravity’ could dramatically improve your publication effectiveness You can easily double the effectiveness of your publications! As readers of content written in the...
Adding a ‘P.S.’ to a direct mail letter or email is a powerful way to reinforce the impact. The P.S. is one of the most important elements in a persuasive document, so don't underestimate its...
Professional travel writer and copywriter Jennifer Stevens advocates following 7 steps to improve the quality of your text. Expert copywriter John Forde is a fan of hers. 1. The Necessity Hatchet...
A metaphor is the way we consider one mental domain in terms of another – to make concepts more vivid. Effective leaders, especially politicians, are good at leading debate by encapsulating...
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