A message frame is a guide. It informs people where to look, but more importantly, helps them interpret what they see. Every message – whether… Read More
George Orwell (1903-1950) was an influential British novelist, essayist, journalist, and critic who wrote the famous books, the allegorical Animal Farm and his dystopian novel, Nineteen eight-four, which… Read More
All professional communicators are aware of the pervasive news writing formula, which is based on the first paragraph of any news piece. The first paragraph is… Read More
Headlines are online everywhere – in email subject lines, blog titles, social media posts, meta descriptions and page titles. They powerfully attract a reader’s initial… Read More
When small words become big words. Have you noticed how many words have been replaced by bigger versions of those words, which are unnecessary and… Read More
Has a colleague ever said to you: “I started a writing career because I’m hopeless with numbers.”? Many communicators find it difficult to understand, use… Read More
Innovative design features like colored headlines make printed publications more attractive visually. But do such features improve reader comprehension and recall - which are the… Read More
From a design perspective, it makes sense to vary the traditional black print on a white page to create more visual interest. But what about… Read More
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