A message frame is a guide. It informs people where to look, but more importantly, helps them interpret what they see. Every message – whether… Read More
George Orwell (1903-1950) was an influential British novelist, essayist, journalist, and critic who wrote the famous books, the allegorical Animal Farm and his dystopian novel, Nineteen eight-four, which… Read More
All professional communicators know the pervasive news writing formula, which is based on the first paragraph of any news piece. The first paragraph is crucial… Read More
Headlines are online everywhere – in email subject lines, blog titles, social media posts, meta descriptions and page titles. They powerfully attract a reader’s initial… Read More
When small words become big words. Have you noticed how many words have been replaced by bigger versions of those words, which are unnecessary and… Read More
Reflecting today's more complex issues, today’s search engine results pages can have many possible complex layouts, and users don’t always process search results sequentially. Their… Read More
Creative people like to explore alternatives to printing plain old black text on white paper. But does colored body text pass the ultimate test –… Read More
Web usability guru Jakob Nielsen found from his research that users reading the average web page read less than 30% of the words on… Read More
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