A message frame is a guide. It informs people where to look, but more importantly, helps them interpret what they see. Every message – whether… Read More
George Orwell (1903-1950) was an influential British novelist, essayist, journalist, and critic who wrote the famous books, the allegorical Animal Farm and his dystopian novel,… Read More
All professional communicators are aware of the pervasive news writing formula, which is based on the first paragraph of any news piece. The first paragraph… Read More
Headlines are online everywhere - in email subject lines, blog titles, social media posts, meta descriptions and page titles. They powerfully attract a reader’s initial… Read More
When small words become big words. Have you noticed how many words have been replaced by bigger versions of those words, which are unnecessary and… Read More
Fake news! Many press releases over-excitedly announce information that has no real news value - it is in effect fake news. No wonder journalists delete… Read More
The key aim with printed material is to maximize reader comprehension and recall. We can then build on that foundation to influence attitudes, opinions and… Read More
A wildly misused word is “disaster.” (“Crisis” is another similarly misused word, but that’s the subject of other discussions.) “Disaster” is used in the public… Read More
The headline is the most important part of any piece of writing. It tells you immediately whether the content is of interest to you. Advertising… Read More
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