How to use framing to communicate strong messages
A message frame is a guide. It informs people where to look, but more importantly, helps them interpret what they see. Every message – whether… Read More
Writing and layout
George Orwell’s advice on good writing lives with us today
George Orwell (1903-1950) was an influential British novelist, essayist, journalist, and critic who wrote the famous books, the allegorical Animal Farm and his dystopian novel,… Read More
How to write stronger article endings
As a professional communicator, you need to use many styles of writing in your work, not just the widespread news writing formula of the 5… Read More
How you can achieve stronger impact at the start of your articles
All professional communicators are aware of the pervasive news writing formula, which is based on the first paragraph of any news piece. The first paragraph… Read More
Write point-first online headlines for best results
Headlines are online everywhere - in email subject lines, blog titles, social media posts, meta descriptions and page titles. They powerfully attract a reader’s initial… Read More
When small words become big words
When small words become big words. Have you noticed how many words have been replaced by bigger versions of those words, which are unnecessary and… Read More
Use better words than “excited” in your writing
Fake news! Many press releases over-excitedly announce information that has no real news value - it is in effect fake news. No wonder journalists delete… Read More
Serif typefaces best for body copy of printed publications
The key aim with printed material is to maximize reader comprehension and recall. We can then build on that foundation to influence attitudes, opinions and… Read More
69 alternatives to the word “disaster”
A wildly misused word is “disaster.” (“Crisis” is another similarly misused word, but that’s the subject of other discussions.) “Disaster” is used in the public… Read More
Best headline fonts for printed publications
The headline is the most important part of any piece of writing. It tells you immediately whether the content is of interest to you. Advertising… Read More
