Framing Messages and Techniques for Strong Communication
A message frame is a guide. It informs people where to look, but more importantly, helps them interpret what they see. Every message – whether… Read More
Writing and layout
George Orwell’s Timeless Advice on Good Writing
George Orwell (1903-1950) was an influential British novelist, essayist, journalist, and critic who wrote the famous books, the allegorical Animal Farm and his dystopian novel, Nineteen eight-four, which… Read More
How to write stronger article endings
As a professional communicator, you need to use many styles of writing in your work, not just the widespread news writing formula of the 5… Read More
How you can achieve stronger impact at the start of your articles
All professional communicators know the pervasive news writing formula, which is based on the first paragraph of any news piece. The first paragraph is crucial… Read More
Point-First Headlines: Maximizing Engagement and SEO Results
Headlines are online everywhere – in email subject lines, blog titles, social media posts, meta descriptions and page titles. They powerfully attract a reader’s initial… Read More
Uncovering the Trend: Small Words, Big Words, and Linguistic Spin-Offs
When small words become big words. Have you noticed how many words have been replaced by bigger versions of those words, which are unnecessary and… Read More
How to write for the internet
Reflecting today's more complex issues, today’s search engine results pages can have many possible complex layouts, and users don’t always process search results sequentially. Their… Read More
Headlines and Periods: Writing Best Practices
One of life's great questions :) - Should a period/full stop be put at the end of a headline or heading? Printed and online newspaper… Read More
How effective is printing colored text on white paper?
Creative people like to explore alternatives to printing plain old black text on white paper. But does colored body text pass the ultimate test –… Read More
Fewer words on a web page is smarter
Web usability guru Jakob Nielsen found from his research that users reading the average web page read less than 30% of the words on… Read More
