An elevator pitch is the brief summary or pitch relating to your organization, your product or yourself that can be made in about 30 seconds, ie the time it takes to ride in the typical elevator...
Working with your boss requires a balancing act. On one hand you need to know how best to work with your boss and maintain a good relationship. (Read my article How to boost your PR career by...
One of the biggest issues facing us as communication professionals is how to gain greater influence within our own organization. Our work is largely intangible, based on strengthening...
If you are like most people, you dislike having to play the political ‘game’ in your organization. However, organizations exist through the interdependent cooperation of the employees, and...
‘Street-smart’ business people learn the importance of maintaining good professional relationships, largely through networking, which is defined as the creation, development and use of personal...
Many PR managers find it difficult to understand management issues beyond the level of communication concerns. However, to be fully accepted by top management, you need to think like a manager,...
Good employers recognize the importance of attracting the best talent – and keeping these good people. They understand that the costs of poor recruitment and retention are heavy. Therefore many...
Much of the focus in the business world is about technological advances. Imagine the shock in the Google high-tech environment when internal research made senior management realize 'soft' skills...
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