Your past record or future potential – which angle is more persuasive for pitching a campaign proposal?
If you are promoting a product or trying for a new job, do you focus on your past performance or on your potential? The answer… Read More
Careers
How to increase your influence at work
The amount of influence workers have isn’t always reflected in their job titles. You can determine your own informal value to others by reviewing the… Read More
Use this astute way to start a new job
Starting a new job is a testing time for us all. First impressions that others form of you are crucial. This is called the primacy… Read More
How to lift your personal online reputation
Traditional communication strategies will enable the organization to build its reputation with traditional audiences, but the internet brings the dimension of online reputation into play.… Read More
A creative approach to “What do you do?”
These thoughts on developing a brilliant ‘elevator pitch’ have been adapted from advice offered by Liz DiAlto, who provides a lot of useful career feedback… Read More
Successfully manage your boss to boost your career
Your boss is the most important person in your job. You can influence this relationship to be productive, effective and satisfying to both and you… Read More
Make the case in support of corporate PR value
Every professional communicator is surrounded by people who don’t understand communication. Executives from operations, accounting, finance, administration, HR, legal, sales and marketing really don’t understand… Read More
How to win top level support for your communication role
When I joined a billion dollar engineering company as Corporate Affairs Manager, I found my CEO thought internal communication should mostly comprise propaganda and gloss.… Read More
Become more influential in your corporate PR role
Influence at work is an elusive quest. We all seek how to create more influence for ourselves among our workplace peers and bosses. Some people… Read More
Managing up will help your career
Making a point of getting positively noticed by senior management, especially your immediate boss, is a career-enhancing move. Being recognized as being good at the… Read More
