Mastering the Power of Stories: Unleash the Impact of Compelling Narratives
By Rob Biesenbach As communicators, we are constantly reminded of the power of stories, and urged to incorporate more storytelling in our work. I find… Read More
Messaging
How to create compelling key messages
Messaging is the key to achieving impact with communication. Key messages create focus, control, and intensity in influencing your target audiences. This article provides valuable… Read More
What you can do to combat misinformation
By Jessica Henderson, Account Executive at Painted Dog Research, Perth, Western Australia. Every day we are bombarded with information from television, the internet, social media,… Read More
Ten smart ways to communicate complex ideas
Good communication helps people to understand and consider complex concepts by using techniques to simplify the concepts and create more impact. “If you can’t explain… Read More
How to use framing to shape your messaging strategy
Framing is used to construct, refine, and deliver messages. How information is presented (the ‘frame’) influences and changes decision making and judgment about a subject.… Read More