The best way to write a headline is to first take the time and effort to learn about the subject so you gain enough perspective on the key elements of the content. This applies to press releases...
A vital role for communicators is to tell all stakeholders, especially staff, about the decisions and the planned outcomes from the strategic planning process. Key messages need to be passed on...
As communicators, we will inevitably need to appoint a copywriter at some stage to prepare creative material for direct marketing campaigns of one kind or another. Or we write the creative...
You can capitalize on a great opportunity to build strategic messages into media interviews. However, it’s not easy to convey strategic or key messages in a natural way when the interview may...
"Are you telling stories again?", your parents probably said to you when you were young, suspecting you of not being totally truthful. But metaphorical stories and anecdotes as a form of...
This article has been quoted in the New York Times. Since formal channels of internal communication don't address all the socialization needs of employees, informal channels play a significant...
You have probably heard this type of statement: “Effective personal communication is 55% body language, 38% tone of voice and only 7% content of the words you use.” However, these widely quoted...
What you say in a user experience matters. How you say it matters equally. Framing is a technique of focusing the attention of people within a field of meaning. It is a form of agenda-setting....
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