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Messaging

How to counter rumors on the grapevine

This article has been quoted in the New York Times. Since formal channels of internal communication don't address all the socialization needs of employees, informal channels play a significant...

Framing creates stronger messages

What you say in a user experience matters. How you say it matters equally. Framing is a technique of focusing the attention of people within a field of meaning. It is a form of agenda-setting....

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