By Rob Biesenbach As communicators, we are constantly reminded of the power of stories, and urged to incorporate more storytelling in our work. I find people are either totally intimidated by the...
Messaging is the key to achieving impact with communication. Key messages create focus, control, and intensity in influencing your target audiences. This article provides valuable guidelines on...
By Jessica Henderson, Account Executive at Painted Dog Research, Perth, Western Australia. Every day we are bombarded with information from television, the internet, social media, radio, and from...
Good communication helps people to understand and consider complex concepts by using techniques to simplify the concepts and create more impact. “If you can’t explain it simply, you don’t...
Framing is used to construct, refine, and deliver messages. How information is presented (the ‘frame’) influences and changes decision making and judgment about a subject. Frames consist of the...
Business communication is littered with long-winded documents of all kinds that we have to brace ourselves to read. The ones that frustrate me the most are the sponsorship proposals of up to...
Messaging is the key to achieving impact with communication. Key messages create focus, control, and intensity in influencing your target audiences in campaigns. Key messages are the foundation...
Headlines are the most important part of any written content. Advertising legend David Ogilvy pointed this out decades ago, and his words are still quoted. Ogilvy said in his classic book...
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