How to write key messages in PR and Communications
Knowing how to effectively frame key messages is a vital skill that will help you to build your career. Framing is about the choices we… Read More
Messaging
How to use framing to communicate strong messages
A message frame is a guide. It informs people where to look, but more importantly, helps them interpret what they see. Every message – whether… Read More
Create great content with the neurodiversity of readers in mind
As a communication professional, you need to create compelling content that people want to read. Great content is essential to reach all your target audiences — including… Read More
How to use features and benefits in your marketing communication
Features describe a product or service. Benefits describe why those features matter, how they are useful to the target audience, and which attributes make the item more useful… Read More
How to use more emotional words to strengthen your messages
People’s emotions influence what they buy and other decisions they make. Most people believe their decisions are based on rational analysis of the available alternatives.… Read More
Capitalize on powerful emotions in your messaging
Napoleon said, “Men are moved by two levers only: fear and self interest.” Not quite as simple as that, but fear and loss still feature… Read More
Framing of messages is essential for strong leadership
Framing of messages is essential for strong leadership. Frames provide people with a quick and easy way to process information. They are cognitive shortcuts we… Read More
How to create a strong message strategy in campaigns
Messaging is the key to achieving impact with communication. Key messages create focus, control, and intensity in influencing your target audiences in campaigns. Key messages… Read More
Don’t use the same headline in online as well as offline content
Headlines are the most important part of any written content. Advertising legend David Ogilvy pointed this out decades ago, and his words are still quoted.… Read More
David Ogilvy’s writing secrets could be just what you need for better headlines
The best way to write a headline is to first take the time and effort to learn about the subject so you gain enough perspective… Read More