Mastering the Art of Key Message Writing in PR and Communications
Knowing how to effectively frame key messages is a vital skill that will help you to build your career. Framing is about the choices we… Read More
Messaging
Framing Messages and Techniques for Strong Communication
A message frame is a guide. It informs people where to look, but more importantly, helps them interpret what they see. Every message – whether… Read More
Creating Inclusive Content and Engaging Neurodiverse Readers
As a communication professional, you need to create compelling content that people want to read. Great content is essential to reach all your target audiences — including… Read More
How to use features and benefits in your marketing communication
Features describe a product or service. Benefits describe why those features matter, how they are useful to the target audience, and which attributes make the item more useful… Read More
How to use more emotional words to strengthen your messages
People’s emotions influence what they buy and other decisions they make. Most people believe their decisions are based on rational analysis of the available alternatives.… Read More
Capitalize on powerful emotions in your messaging
Napoleon said, “Men are moved by two levers only: fear and self interest.” Not quite as simple as that, but fear and loss still feature… Read More
The Power of Leadership Framing: Shaping Behaviors and Narratives
Framing of messages is essential for strong leadership. Frames provide people with a quick and easy way to process information. They are cognitive shortcuts we… Read More
Help employees connect strategy to their daily activities
A vital role for communicators is to tell all stakeholders, especially staff, about the decisions and the planned outcomes from the strategic planning process. Key… Read More
How to evaluate copywriters and their material
As communicators, we will inevitably need to appoint a copywriter at some stage to prepare creative material for direct marketing campaigns of one kind or… Read More
Strategic Messages in Media Interviews: A Guide for Communicators
You can capitalize on a great opportunity to build strategic messages into media interviews. However, it’s not easy to convey strategic or key messages in… Read More
