Headline words that spell media release success
Uncertain about the best words to use in headlines for your media releases? Certain words are much more likely to get media to pick up… Read More
Media relations
How to make your spokespersons’ quotes sound more authentic
Television interview of Kim Harrison in 2016, when he was CEO of Crime Stoppers Western Australia, about the seizure of weapons in a drug campaign.… Read More
Would you ask a reporter this key question BEFORE an interview?
New York blogger and web marketing consultant, BL Ochman, said she has finally learnt the magic question to ask a reporter when pitching a story… Read More
Tip sheets are great for creating publicity
If you are seeking to create publicity for a product or service, try writing a tip sheet. A tip sheet or advice sheet can be… Read More
The social media release is designed to maximize online value
The social media release was pioneered by Shift Communications in 2006, widening the reach to audiences after 100 years of the traditional media or news/press… Read More
“Attention wave” – an integrated way to approach publicity
Blogger and PR commentator Dan York advocates looking at publicity activity in terms of an integrated attention wave of traditional news releases combined with… Read More
Ensure your URL is included in your media release
In addition to sending media releases to the news media, many organizations also have a list of bloggers on their distribution list. It is important… Read More
Following up media pitches is a key PR role
Pitching news angles successfully to journalists is always a tough PR task. You need to tailor your approach to the individual needs of each journalist… Read More
Make it easy for journalists to find information in your website
Traditional media relations activity has consisted of a ‘push’ approach to providing information to the media. The internet provides a ‘pull’ approach in which a… Read More
Tips on writing an engaging media release
Thought I would share with you some comments from public relations practitioners in a recent forum on effective media relations. These tips are very practical… Read More
