Use the power of positive language in your public communication
The disciplined use of positive language brings you benefits in all types of media interviews, public meetings and confrontations with pressure groups. Contrary to popular… Read More
Media relations
Simple techniques for writing strong headlines
These days, isn’t the need for journalistic skills fading fast? Don’t the web and social media mean news writing skills are going the way of… Read More
8 ways to deflect tough interview questions
Some politicians and top managers have mastered the art of avoiding answers to difficult media interview questions. Others haven’t. Some forethought can turn any interview… Read More
Speeches need to be promoted
Speeches need to be promoted. Whether we are an in-house communicator or a consultant, we know a speech isn't worth giving unless it reaches the… Read More
Is your CEO really the best crisis spokesperson?
What to say in a crisis and who should say it? Those two questions can determine whether your organization’s reputation is enhanced or irreparably damaged… Read More
10 ways to ensure an effective news release
Enticing a journalist or blogger to write about your company or client remains an achievement in the PR profession. An article written by someone else… Read More
How to dig up useful news angles when you have little information
When seeking a suitable story angle for an article or other text, the task can seem quite difficult. We can’t be experts or even very… Read More
How trusted are different spokespersons?
How credible and trusted are different sources of news and information in people’s opinions? When putting PR programs together, it pays to understand how well… Read More
Great tips on how you can get better media pitching results
When I talk with journalists, many of them groan at the thought of some of the approaches they have received from PR people trying to… Read More
Deal with news media on your own terms
Selective engagement is a communication strategy that basically involves engaging on your own terms – you choose when and with whom you communicate. It applies… Read More
