Mastering the Art of Creating a Strong Presence in Video Meetings
You need to maintain a strong presence on video calls. Most contact for meetings is via video these days following the pandemic. A higher proportion… Read More
Media relations
How to get the best timing for successful media pitches
Bad timing is the single biggest reason journalists reject media pitches. A total of 25% of journalists participating in the Muck Rack 2021 State of Journalism survey said… Read More
Have we reached celebrity saturation?
The mass media are awash with celebrities and celebrity events. Celebrities seem to be everywhere. Reality TV has created fame for many non-entities. Reality shows… Read More
Street-Smart Publicity: Strategies to Generate Maximum Exposure
Seeking publicity is a percentage game – a matter of providing the media with the information you wish to convey in a win:win:win way –… Read More
Use better words than “excited” in your writing
Fake news! Many press releases over-excitedly announce information that has no real news value - it is in effect fake news. No wonder journalists delete… Read More
Harnessing the Power of Visual Images in Media Pitches
If you are like most public relations people, you tend to think in terms of words when you pitch story ideas to news media. I… Read More
Editors confirm the essentials of a good media pitch
As communicators, we focus on convincing reporters of the merits of the news angle we are pitching in our press release. But we lose sight… Read More
Ideas for Publicity Campaigns That Get Noticed
New ideas are hardly ever totally original; they are usually an extension of an existing concept. You can extract even more mileage from publicity campaigns… Read More
Don’t use the same headline in online as well as offline content
Headlines are the most important part of any written content. Advertising legend David Ogilvy pointed this out decades ago, and his words are still quoted.… Read More
Strategic Messages in Media Interviews: A Guide for Communicators
You can capitalize on a great opportunity to build strategic messages into media interviews. However, it’s not easy to convey strategic or key messages in… Read More
