How to get the best timing for successful media pitches
Bad timing is the single biggest reason journalists reject media pitches. A total of 25% of journalists participating in the Muck Rack 2021 State of… Read More
Media relations
The social media release is designed to maximize online value
The social media release was pioneered by Shift Communications in 2006, widening the reach to audiences after 100 years of the traditional media or news/press… Read More
“Attention wave” – an integrated way to approach publicity
Blogger and PR commentator Dan York advocates looking at publicity activity in terms of an integrated attention wave of traditional news releases combined with… Read More
Ensure your URL is included in your media release
In addition to sending media releases to the news media, many organizations also have a list of bloggers on their distribution list. It is important… Read More
Following up media pitches is a key PR role
Pitching news angles successfully to journalists is always a tough PR task. You need to tailor your approach to the individual needs of each journalist… Read More
Make it easy for journalists to find information in your website
Traditional media relations activity has consisted of a ‘push’ approach to providing information to the media. The internet provides a ‘pull’ approach in which a… Read More
Tips on writing an engaging media release
Thought I would share with you some comments from public relations practitioners in a recent forum on effective media relations. These tips are very practical… Read More
Create a better media page in your website to improve media coverage
Good media coverage is still a key objective for most communicators. One way to maximize the odds of better coverage is to make it easier… Read More
When do you offer an exclusive story to a journalist?
You might be preparing for a big product launch that will generate media interest. But putting your big story to a single media network is… Read More
Use the power of positive language in your public communication
The disciplined use of positive language brings you benefits in all types of media interviews, public meetings and confrontations with pressure groups. Contrary to popular… Read More
