Is your CEO really the best crisis spokesperson?
What to say in a crisis and who should say it? Those two questions can determine whether your organization’s reputation is enhanced or irreparably damaged when things go wrong. Answering those...
Media relations
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Mastering the Art of Creating a Strong Presence in Video Meetings
You need to maintain a strong presence on video calls. Most contact for meetings is via video these days following the pandemic. A higher proportion of people work from home to some extent now,...
How to get the best timing for successful media pitches
Bad timing is the single biggest reason journalists reject media pitches. A total of 25% of journalists participating in the Muck Rack 2021 State of Journalism survey said bad timing by PR and...
Make it easy for journalists to find information in your website
Traditional media relations activity has consisted of a ‘push’ approach to providing information to the media. The internet provides a ‘pull’ approach in which a journalist obtains information...
Writing Engaging Media Releases: Tips, Techniques, and Best Practices
Thought I would share with you some comments from public relations practitioners in a recent forum on effective media relations. These tips are very practical and their application has produced...
Create a better media page in your website to improve media coverage
Good media coverage is still a key objective for most communicators. One way to maximize the odds of better coverage is to make it easier for reporters to find the information they want in your...
Offering an Exclusive Story to a Journalist: Advantages, Risks, and Best Practices
You might be preparing for a big product launch that will generate media interest. But putting your big story to a single media network is putting all your eggs in one basket. What happens if...
Use the power of positive language in your public communication
The disciplined use of positive language brings you benefits in all types of media interviews, public meetings and confrontations with pressure groups. Contrary to popular belief and much PR...