Bad timing is the single biggest reason journalists reject media pitches. A total of 25% of journalists participating in the Muck Rack 2021 State of… Read More
The social media release was pioneered by Shift Communications in 2006, widening the reach to audiences after 100 years of the traditional media or news/press… Read More
Blogger and PR commentator Dan York advocates looking at publicity activity in terms of an integrated attention wave of traditional news releases combined with… Read More
In addition to sending media releases to the news media, many organizations also have a list of bloggers on their distribution list. It is important… Read More
Pitching news angles successfully to journalists is always a tough PR task. You need to tailor your approach to the individual needs of each journalist… Read More
Traditional media relations activity has consisted of a ‘push’ approach to providing information to the media. The internet provides a ‘pull’ approach in which a… Read More
Thought I would share with you some comments from public relations practitioners in a recent forum on effective media relations. These tips are very practical… Read More
The disciplined use of positive language brings you benefits in all types of media interviews, public meetings and confrontations with pressure groups. Contrary to popular… Read More
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