You need to maintain a strong presence on video calls. Most contact for meetings is via video these days following the pandemic. A higher proportion… Read More
Bad timing is the single biggest reason journalists reject media pitches. A total of 25% of journalists participating in the Muck Rack 2021 State of Journalism survey said… Read More
The mass media are awash with celebrities and celebrity events. Celebrities seem to be everywhere. Reality TV has created fame for many non-entities. Reality shows… Read More
Fake news! Many press releases over-excitedly announce information that has no real news value - it is in effect fake news. No wonder journalists delete… Read More
New ideas are hardly ever totally original; they are usually an extension of an existing concept. You can extract even more mileage from publicity campaigns… Read More
Headlines are the most important part of any written content. Advertising legend David Ogilvy pointed this out decades ago, and his words are still quoted.… Read More
You can capitalize on a great opportunity to build strategic messages into media interviews. However, it’s not easy to convey strategic or key messages in… Read More
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