Capitalize on the psychological power of three in your communication
‘Two’s company, but three’s a crowd’. We have all heard that saying. And it’s true. A few years ago, when we took our 12 year-old… Read More
Marketing communication
People are skeptical of corporate environmental claims
By Liz Gorman After 20 years of surveying consumers on their attitudes about brands and their expectations of how companies should behave, our team at… Read More
Marketing and corporate communication should be strategically based
Marketing is more important than ever before in the increasingly complex and difficult organizational environment caused through continuous internal and external change. Globalization, the internet… Read More
This simple secret will win you better cooperation from others
As a customer, I had a disappointing ‘moment of truth’ recently when I went to a major discount drugstore (pharmacy) to get a prescription filled.… Read More
Improve your customer experiences through external journey mapping
All of us have endured awful customer experiences of one kind or another. For instance, when I bought a t-shirt recently it wasn’t available in… Read More
How to communicate to strengthen your employer brand
Around the world, employers are finding it harder to attract good staff. One way to keep your organization ‘top of mind’ with potential job candidates… Read More
How to improve marketing headlines in minutes
Headline writing is an art, right? No it's not. But you can't be vague. So how would you define vague headlines? Vague headlines have terms… Read More
