Cutting Edge PR home banner

Marketing communication

How to communicate value to customers

The perception of value is one of the most important elements of pricing. If customers don’t think they are getting value for money, you have no pricing power – you can’t lift prices to maintain...

How to get fewer dissatisfied customers

Most customers don't give retailers the chance to fix an unsatisfactory experience. Only about 1 in 25 unhappy customers complain directly to the retailer. The rest say nothing. They just stop...

Avoid the trap of huge discounting

Profit misperceptions Many marketers make the mistake of massively discounting some products in sales promotions, especially at times like post-Christmas sales, and for Black Friday promotions,...

No products in the cart