Use better words than “excited” in your writing
Fake news! Many press releases over-excitedly announce information that has no real news value - it is in effect fake news. No wonder journalists delete… Read More
Marketing communication
How to evaluate copywriters and their material
As communicators, we will inevitably need to appoint a copywriter at some stage to prepare creative material for direct marketing campaigns of one kind or… Read More
What type of logo is most effective?
A well-designed logo can strengthen a brand by creating consumer interest, by differentiating from competitors’ brands, by increasing brand recognition, and by appealing to potential… Read More
Good employee contact with customers leads to greater profitability
Researchers have shown a direct connection between employee and customer behaviors in which employee attempts to improve customer satisfaction led to increased customer spending and… Read More
Be ethical when promoting ‘green’ products and services
People around the world have become more concerned about environmental (‘green’) issues. They worry about climate change, greenhouse gas emissions, fuel prices, and the impact… Read More
Direct mail is effective to reach senior executives
Direct mail expert, Alan Rosenspan, was recently asked, “Is direct mail really effective for reaching CEOs, CFOs, CIOs and CMOs?” His answer: “Of course you… Read More
People want what they can’t get
Psychological research repeatedly shows that people put the most value on the things they can’t get. They value things and opportunities that become less available… Read More
Improve your copywriting by getting specific
The words in most mission statements, copy in websites and marketing communication text is unimaginative and cliché ridden. A quick scan of such text and… Read More
Tips for writing top marketing email subject lines
Email remains the key daily means of electronic communication in workplaces and in many marketing campaigns. Therefore, it is vital to write effective emails whether… Read More
Capitalize on the psychological power of three in your communication
‘Two’s company, but three’s a crowd’. We have all heard that saying. And it’s true. A few years ago, when we took our 12 year-old… Read More
