Your company’s messaging creates a particular response in your target audience when they read or hear it. Are you making them excited? Curious? Or are you confusing them? A brand voice is like a...
Organizational socialization or onboarding is used in both marketing and staffing processes. When done right, it can help you retain more customers and employees. But what’s common to the process...
PR and marketing strategies are intended to attract consumers to your product or service through messaging. The messaging should be helpful and informative to your target audience so you can...
When you build a better employer brand, you will gain a competitive edge as a potential employer, and positively impact your company’s talent acquisition. Around 95% of job candidates say a...
Events and conferences are often replete with promotional products being given away as freebies to attendees who flock to grab swag bags from stalls in their droves. The question, then, is why is...
By Liz Gorman After 20 years of surveying consumers on their attitudes about brands and their expectations of how companies should behave, our team at Cone Communications has managed to compile...
Marketing is more important than ever before in the increasingly complex and difficult organizational environment caused through continuous internal and external change. Globalization, the...
As a customer, I had a disappointing ‘moment of truth’ recently when I went to a major discount drugstore (pharmacy) to get a prescription filled. Had to wait 35 minutes, which seemed like an...
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