How To Develop (And Maintain) Your Brand’s Tone Of Voice
Your company’s messaging invokes a particular feeling when read or heard by your target audience. Are you making them excited? Curious? Or are you confusing them and creating cynicism?...
Your company’s messaging invokes a particular feeling when read or heard by your target audience. Are you making them excited? Curious? Or are you confusing them and creating cynicism?...
Adding a ‘P.S.’ to a direct mail letter or email is a powerful way to reinforce the impact. The P.S. is one of the most important elements in a persuasive document, so don't underestimate its...
By definition, startups are businesses starting from scratch. Therefore, it is essential for PR to create the right awareness of the potential new business from the beginning among important...
You need to maintain a strong presence on video calls. Most contact for meetings is via video these days following the pandemic. A higher proportion of people work from home to some extent now,...
Given the information and communication technologies available, you can foster business communication through a number of tools. Among them are digital platforms. You should prioritize those that...
Rebranding can take many forms: It can be just choosing a new name, but it can also be the implementation of an entirely new business model. During these changes, businesses must continue to work...
The Covid pandemic and the Ukraine invasion have crashed into many people’s lives around the world. As a result, organizations have had no choice but to keep up with such changes dramatically...
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