How to write key messages in PR and Communications
Knowing how to effectively frame key messages is a vital skill that will help you to build your career. Framing is about the choices we… Read More
Marketing communication
How to create a strong presence for yourself in video meetings
You need to maintain a strong presence on video calls. Most contact for meetings is via video these days following the pandemic. A higher proportion… Read More
How to leverage social media as a business communication tool
Given the information and communication technologies available, you can foster business communication through a number of tools. Among them are digital platforms. You should prioritize… Read More
How to successfully rebrand without losing your audience
Rebranding can take many forms: It can be just choosing a new name, but it can also be the implementation of an entirely new business… Read More
5 PR content marketing strategies for this post-pandemic world
The Covid pandemic and the Ukraine invasion have crashed into many people’s lives around the world. As a result, organizations have had no choice but… Read More
Understand market segmentation better for stronger marketing communication
As a communication professional, you will become more valued if you can contribute to your company’s marketing activities. Much better than just leaving marketing-related activities… Read More
How to use features and benefits in your marketing communication
Features describe a product or service. Benefits describe why those features matter, how they are useful to the target audience, and which attributes make the item more useful… Read More
Develop a successful brand voice in these 7 helpful steps
Your company’s messaging creates a particular response in your target audience when they read or hear it. Are you making them excited? Curious? Or are… Read More
How effective communication drives onboarding success
Organizational socialization or onboarding is used in both marketing and staffing processes. When done right, it can help you retain more customers and employees. But… Read More
4 smart reasons to outsource your PR and marketing efforts
PR and marketing strategies are intended to attract consumers to your product or service through messaging. The messaging should be helpful and informative to your… Read More