You need to maintain a strong presence on video calls. Most contact for meetings is via video these days following the pandemic. A higher proportion… Read More
Given the information and communication technologies available, you can foster business communication through a number of tools. Among them are digital platforms. You should prioritize… Read More
The Covid pandemic and the Ukraine invasion have crashed into many people’s lives around the world. As a result, organizations have had no choice but… Read More
As a communication professional, you will become more valued if you can contribute to your company’s marketing activities. Much better than just leaving marketing-related activities… Read More
Features describe a product or service. Benefits describe why those features matter, how they are useful to the target audience, and which attributes make the item more useful… Read More
Your company’s messaging creates a particular response in your target audience when they read or hear it. Are you making them excited? Curious? Or are… Read More
Organizational socialization or onboarding is used in both marketing and staffing processes. When done right, it can help you retain more customers and employees. But… Read More
PR and marketing strategies are intended to attract consumers to your product or service through messaging. The messaging should be helpful and informative to your… Read More
Monthly updates for you!
Get awesome actionable insights delivered monthly to your inbox.
It’s so easy to join our Cutting Edge Connections community of readers. Just fill in the details below to receive our regular free updates.