If you are experiencing mental blocks when you need to develop an effective PR strategy, here are some brainstorming tips to help you. PR professionals… Read More
PR is an exhausting field to work in, creatively speaking. As a communication professional, you’re caught between the dry, demanding needs of business KPIs and… Read More
As communication professionals we are usually obliged to depend on our own creativity. We are not a service industry like advertising in which account executives… Read More
New ideas are hardly ever totally original; they are usually an extension of an existing concept. You can extract even more mileage from publicity campaigns… Read More
Brainstorming is widely used in organizations of all sizes to generate many good new ideas. However, the brainstorming technique has limitations because it is so… Read More
In several of my articles I mention the benefits of writing text or planning a communication activity, and then putting the material away overnight to… Read More
By Edward Glassman, PhD How do we humans carry out this wondrous activity called creative thinking? One intriguing notion suggests that chance brings together diverse… Read More
Creative ideas are vital in many aspects of communication practice, but many people think of creativity as an elusive skill. We see creative artists working,… Read More