Overcoming mental blocks: 3 tips for brainstorming a creative PR strategy
If you are experiencing mental blocks when you need to develop an effective PR strategy, here are some brainstorming tips to help you. PR professionals… Read More
Creativity and innovation
7 tips to increase your productivity in PR brainstorming sessions
PR is an exhausting field to work in, creatively speaking. As a communication professional, you’re caught between the dry, demanding needs of business KPIs and… Read More
Here’s a great way to make creative decisions
As communication professionals we are usually obliged to depend on our own creativity. We are not a service industry like advertising in which account executives… Read More
Create more ideas for publicity campaigns
New ideas are hardly ever totally original; they are usually an extension of an existing concept. You can extract even more mileage from publicity campaigns… Read More
How to ‘sell’ creative ideas to decision makers
Generating creative ideas is only half the battle. It is difficult enough to come up with a new creative angle, but then we often have… Read More
These vital, creative questions are better than brainstorming
Brainstorming is widely used in organizations of all sizes to generate many good new ideas. However, the brainstorming technique has limitations because it is so… Read More
Increase your creativity by allowing your sleeping brain to work on it
In several of my articles I mention the benefits of writing text or planning a communication activity, and then putting the material away overnight to… Read More
How to be more creative than your competitors
By Edward Glassman, PhD How do we humans carry out this wondrous activity called creative thinking? One intriguing notion suggests that chance brings together diverse… Read More
How you can simply become more creative
Creative ideas are vital in many aspects of communication practice, but many people think of creativity as an elusive skill. We see creative artists working,… Read More
How to sell your Big Idea to decision makers
When you have a big, creative idea that you want to implement internally or externally, the idea can be hard to sell to decision makers.… Read More