People are skeptical of corporate environmental claims
By Liz Gorman After 20 years of surveying consumers on their attitudes about brands and their expectations of how companies should behave, our team at… Read More
Corporate social responsibility
Powerful push for corporate social responsibility
CEOs of the world's largest public companies have just been hit with a strong message on corporate social responsibility. They received a letter on 16… Read More
Be ethical when promoting ‘green’ products and services
People around the world have become more concerned about environmental (‘green’) issues. They worry about climate change, greenhouse gas emissions, fuel prices, and the impact… Read More