How to create a strong message strategy in campaigns
Messaging is the key to achieving impact with communication. Key messages create focus, control, and intensity in influencing your target audiences in campaigns. Key messages… Read More
Communication plans
Turn the focus from tactical to strategic for better value
Many communicators are pressured by managers or clients into doing tasks that have little strategic use - they are just short-term fixes. The person who… Read More
Good risk management is important in PR planning
Many types of risk concerns have emerged more into our thinking in recent years, including the biggest one of all - the coronavirus pandemic, which… Read More
Ensure your campaign is legitimate with stakeholders
Gain legitimacy for your campaign at the outset by confirming the support of key stakeholders before you take your plans to a wider audience. This… Read More
How to write a great mission statement for your new PR firm or corporate PR department
If you are starting a PR firm, or if you are reviewing the core role of your corporate communication function, you can clarify several vital… Read More
Good internal communication leads to stronger employee engagement and therefore better organizational performance
The latest and largest meta-analysis study by consultants from Gallup Inc., the world's biggest analytics and advisory firm, found highly engaged business units and teams… Read More
Six rules for using social media in marketing communication
In your marketing communication activities, if you want to be a part of the social media conversation, you need to know how to use social… Read More
Clearly define problems to reach best solutions
A crucial skill in communication and in business generally is being able to clearly define problems or opportunities before you act. This skill is harder… Read More
Audience segmentation is important for better communication
Different audiences have different communication needs. And different segments of audiences have different communication needs. As PR has progressed from the days of mass communication,… Read More
What’s the ideal size of a work team or committee?
If you are responsible for arranging work teams or committees, you have probably wondered what is the most productive number of people to place in… Read More
