Ten smart ways to communicate complex ideas
Good communication helps people to understand and consider complex concepts by using techniques to simplify the concepts and create more impact. “If you can’t explain… Read More
Communication plans
How to sell your communication plan to senior management
A good communication plan doesn’t sell itself; you need to convince management of its merits. Don't waste your time developing a plan that you can’t… Read More
Better communication improves organizational performance
A "stunning majority" of US managers said they are often uncomfortable communicating with their employees, according to a Harvard Business Review article discussing workplace communication,… Read More
Word-of-mouth marketing potent for communication campaigns
While having a haircut recently, I was reminded of the power of word-of-mouth marketing campaigns. My barber Jacob, a part-time rapper and guitar player, said… Read More
Don’t just rely on previous figures and assumptions for budgeting
How many times have you based your budgets and planning on last year’s figures and cost assumptions? You may have conducted budgeting yourself or participated… Read More
How to create better communication value for business units
Organizational communication has two broad roles – to support corporate strategies and to support business unit strategies. Communicators are generally located within head office where… Read More
Your past record or future potential – which angle is more persuasive for pitching a campaign proposal?
If you are promoting a product or trying for a new job, do you focus on your past performance or on your potential? The answer… Read More
A strategic approach to annual budgeting
Budgeting is not a sexy topic. It is fraught with politics, and annual PR budgeting strategy is rarely discussed publicly. However, communicators can take a… Read More
Use stewardship techniques to safeguard long-term stakeholder relationships
Since many communication activities are short-term, we can too-easily move on and forget some of our most important stakeholders when an issue or crisis is… Read More
How to use framing to shape your messaging strategy
Framing is used to construct, refine, and deliver messages. How information is presented (the ‘frame’) influences and changes decision making and judgment about a subject.… Read More
