How to write key messages in PR and Communications
Knowing how to effectively frame key messages is a vital skill that will help you to build your career. Framing is about the choices we… Read More
Communication campaigns
How to reduce bias in your planning and decisions
Good decisions can be extremely difficult to make, especially when different decisions may involve similar paths to action. Bias in planning and making a decision… Read More
How to use framing to shape your messaging strategy
Framing is used to construct, refine, and deliver messages. How information is presented (the ‘frame’) influences and changes decision making and judgment about a subject.… Read More
Use this easy 5-step formula for more effective campaign messaging
Business communication is littered with long-winded documents of all kinds that we have to brace ourselves to read. The ones that frustrate me the… Read More
How to create a strong message strategy in campaigns
Messaging is the key to achieving impact with communication. Key messages create focus, control, and intensity in influencing your target audiences in campaigns. Key messages… Read More
Key insights into implementing PR plans
The implementation stage of your PR plan will need to outline the various communication methods or channels to the key stakeholders. It is important to… Read More
Setting goals and objectives makes your PR planning more effective
Knowing how to set goals and objectives in the planning of your communication activities makes you much more effective. Setting communication goals and objectives creates… Read More
Better communication improves organizational performance
A "stunning majority" of US managers said they are often uncomfortable communicating with their employees, according to a Harvard Business Review article discussing workplace communication,… Read More
Make the most of SWOT analysis for communication planning
SWOT analysis is widely used in strategic planning and can be a powerful tool in assessing your relative position. SWOT stands for strengths, weaknesses, opportunities… Read More
Defining the problem is the important first step in planning
Some communication problems and issues may seem simple to solve, and certainly can be addressed at that level. But many problems or issues need greater… Read More