How to reduce bias in your planning and decisions
Good decisions can be extremely difficult to make, especially when different decisions may involve similar paths to action. Bias in planning and making a decision… Read More
Communication campaigns
Word-of-mouth marketing potent for communication campaigns
While having a haircut recently, I was reminded of the power of word-of-mouth marketing campaigns. My barber Jacob, a part-time rapper and guitar player, said… Read More
Ensure your campaign is legitimate with stakeholders
Gain legitimacy for your campaign at the outset by confirming the support of key stakeholders before you take your plans to a wider audience. This… Read More
Clearly define problems to reach best solutions
A crucial skill in communication and in business generally is being able to clearly define problems or opportunities before you act. This skill is harder… Read More
Six rules for using social media in marketing communication
In your marketing communication activities, if you want to be a part of the social media conversation, you need to know how to use social… Read More
Are biased decisions damaging your results?
Bias may seem a vague concept for business, but people's biases cause massive errors in business decisions, including communication decisions. Therefore we need to be… Read More
What’s the ideal size of a work team or committee?
If you are responsible for arranging work teams or committees, you have probably wondered what is the most productive number of people to place in… Read More
Your past record or future potential – which angle is more persuasive for pitching a campaign proposal?
If you are promoting a product or trying for a new job, do you focus on your past performance or on your potential? The answer… Read More
How to use framing to shape your messaging strategy
Framing is used to construct, refine, and deliver messages. How information is presented (the ‘frame’) influences and changes decision making and judgment about a subject.… Read More
Use this easy 5-step formula for more effective campaign messaging
Business communication is littered with long-winded documents of all kinds that we have to brace ourselves to read. The ones that frustrate me the… Read More
