Mastering the Art of Key Message Writing in PR and Communications
Knowing how to effectively frame key messages is a vital skill that will help you to build your career. Framing is about the choices we… Read More
Communication campaigns
How to reduce bias in your planning and decisions
Good decisions can be extremely difficult to make, especially when different decisions may involve similar paths to action. Bias in planning and making a decision… Read More
Key insights into implementing PR plans
The implementation stage of your PR plan will need to outline the various communication methods or channels to the key stakeholders. It is important to… Read More
Setting goals and objectives makes your PR planning more effective
Knowing how to set goals and objectives in the planning of your communication activities makes you much more effective. Setting communication goals and objectives creates… Read More
Better communication improves organizational performance
A "stunning majority" of US managers said they are often uncomfortable communicating with their employees, according to a Harvard Business Review article discussing workplace communication,… Read More
Make the most of SWOT analysis for communication planning
SWOT analysis is widely used in strategic planning and can be a powerful tool in assessing your relative position. SWOT stands for strengths, weaknesses, opportunities… Read More
Defining the problem is the important first step in planning
Some communication problems and issues may seem simple to solve, and certainly can be addressed at that level. But many problems or issues need greater… Read More
How to sell your communication plan to senior management
A good communication plan doesn’t sell itself; you need to convince management of its merits. Don't waste your time developing a plan that you can’t… Read More
Good risk management is important in PR planning
Many types of risk concerns have emerged more into our thinking in recent years, including the biggest one of all - the coronavirus pandemic, which… Read More
Turn the focus from tactical to strategic for better value
Many communicators are pressured by managers or clients into doing tasks that have little strategic use - they are just short-term fixes. The person who… Read More
