Good decisions can be extremely difficult to make, especially when different decisions may involve similar paths to action. Bias in planning and making a decision… Read More
While having a haircut recently, I was reminded of the power of word-of-mouth marketing campaigns. My barber Jacob, a part-time rapper and guitar player, said… Read More
Gain legitimacy for your campaign at the outset by confirming the support of key stakeholders before you take your plans to a wider audience. This… Read More
A crucial skill in communication and in business generally is being able to clearly define problems or opportunities before you act. This skill is harder… Read More
Bias may seem a vague concept for business, but people's biases cause massive errors in business decisions, including communication decisions. Therefore we need to be… Read More
If you are responsible for arranging work teams or committees, you have probably wondered what is the most productive number of people to place in… Read More
Framing is used to construct, refine, and deliver messages. How information is presented (the ‘frame’) influences and changes decision making and judgment about a subject.… Read More
Business communication is littered with long-winded documents of all kinds that we have to brace ourselves to read. The ones that frustrate me the… Read More
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