Since many communication activities are short-term, we can too-easily move on and forget some of our most important stakeholders when an issue or crisis is resolved. Yet some of those...
Successful accomplishment of your organization’s mission depends heavily on effective communication. Your organization’s mission statement is vital because it defines the organization’s purpose...
SWOT analysis is widely used in strategic planning and can be a powerful tool in assessing your relative position. SWOT stands for strengths, weaknesses, opportunities and threats. It is most...
Thinking strategically will enhance the value you generate for your organization and will create more forward momentum for your own career. Although PR professionals have to deal with endless...
Some communication problems and issues may seem simple to solve, and certainly can be addressed at that level. But many problems or issues need greater depth of thought. They may contain deeper...
Many communicators are pressured by managers or clients into doing tasks that have little strategic use - they are just short-term fixes. The person who gives the briefing may not understand much...
Many types of risk concerns have emerged more into our thinking in recent years, including the biggest one of all - the coronavirus pandemic, which has affected every aspect of society around the...
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