How to write a great mission statement for your new PR firm or corporate PR department
If you are starting a PR firm, or if you are reviewing the core role of your corporate communication function, you can clarify several vital… Read More
Annual communication plans
Good internal communication leads to stronger employee engagement and therefore better organizational performance
The latest and largest meta-analysis study by consultants from Gallup Inc., the world's biggest analytics and advisory firm, found highly engaged business units and teams… Read More
Clearly define problems to reach best solutions
A crucial skill in communication and in business generally is being able to clearly define problems or opportunities before you act. This skill is harder… Read More
Audience segmentation is important for better communication
Different audiences have different communication needs. And different segments of audiences have different communication needs. As PR has progressed from the days of mass communication,… Read More
How to develop strategic communication capability
Build the right team To develop your function's strategic communication capability, you need to bring together a team with the right knowledge and skills, with… Read More
PR objectives are more important than ever
Most PR professionals are familiar with the need to set objectives in communication projects. Despite the agreed need, it is tempting not to bother… Read More
Are biased decisions damaging your results?
Bias may seem a vague concept for business, but people's biases cause massive errors in business decisions, including communication decisions. Therefore we need to be… Read More
Ask key questions to reach best solutions in business
Look the other person in the eye when you ask them key questions. Some of the most powerful influencers achieve results merely by asking questions.… Read More
Nine key elements for building a top annual communication plan
Developing an annual communication plan is a complex task. You need to gather information from a range of sources about organizational activities that need a… Read More
‘Snowball sampling’ helps you find and mobilize your unofficial opinion leaders
Senior insurance executive Rob Borden thought he had all the bases covered in his plan to make sweeping changes to his company’s health insurance policies… Read More