How communication audits make you more valuable
Effective employee communication is a key driver of employee engagement, which in turn is a vital factor in successful workplaces. Therefore, it is important to… Read More
Annual communication plans
Setting goals and objectives makes your PR planning more effective
Knowing how to set goals and objectives in the planning of your communication activities makes you much more effective. Setting communication goals and objectives creates… Read More
PR role in recruitment and onboarding
There are currently strong opportunities for a PR role in recruitment and onboarding. Complicating the recruiting and onboarding picture is the worldwide impact of the… Read More
How to sell your communication plan to senior management
A good communication plan doesn’t sell itself; you need to convince management of its merits. Don't waste your time developing a plan that you can’t… Read More
Better communication improves organizational performance
A "stunning majority" of US managers said they are often uncomfortable communicating with their employees, according to a Harvard Business Review article discussing workplace communication,… Read More
Don’t just rely on previous figures and assumptions for budgeting
How many times have you based your budgets and planning on last year’s figures and cost assumptions? You may have conducted budgeting yourself or participated… Read More
How to create better communication value for business units
Organizational communication has two broad roles – to support corporate strategies and to support business unit strategies. Communicators are generally located within head office where… Read More
A strategic approach to annual budgeting
Budgeting is not a sexy topic. It is fraught with politics, and annual PR budgeting strategy is rarely discussed publicly. However, communicators can take a… Read More
Use stewardship techniques to safeguard long-term stakeholder relationships
Since many communication activities are short-term, we can too-easily move on and forget some of our most important stakeholders when an issue or crisis is… Read More
Make communication central to achieving your organization’s mission
Successful accomplishment of your organization’s mission depends heavily on effective communication. Your organization’s mission statement is vital because it defines the organization’s purpose and reason… Read More
