Enhancing Employee Engagement through Communication Audits
Effective employee communication is a key driver of employee engagement, which in turn is a vital factor in successful workplaces. Therefore, it is important to take stock of internal...
Annual communication plans
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Setting goals and objectives makes your PR planning more effective
Knowing how to set goals and objectives in the planning of your communication activities makes you much more effective. Setting communication goals and objectives creates several benefits. It...
PR role in recruitment and onboarding
There are currently strong opportunities for a PR role in recruitment and onboarding. Complicating the recruiting and onboarding picture is the worldwide impact of the coronavirus pandemic....
How to sell your communication plan to senior management
A good communication plan doesn’t sell itself; you need to convince management of its merits. Don't waste your time developing a plan that you can’t get approved by senior management. This was...
Better communication improves organizational performance
Poor workplace communication is a big cause of company inefficiencies A "stunning majority" of US managers said they are often uncomfortable communicating with their employees, according to a...
Don’t just rely on previous figures and assumptions for budgeting
How many times have you based your budgets and planning on last year’s figures and cost assumptions? You may have conducted budgeting yourself or participated with others in your organization or...
How to create better communication value for business units
Organizational communication has two broad roles – to support corporate strategies and to support business unit strategies. Communicators are generally located within head office where most...
A strategic approach to annual budgeting
Budgeting is not a sexy topic. It is fraught with politics, and annual PR budgeting strategy is rarely discussed publicly. However, communicators can take a street-smart approach PR budgeting. In...