Many types of risk concerns have emerged more into our thinking in recent years, including the biggest one of all - the coronavirus pandemic, which… Read More
If you are starting a PR firm, or if you are reviewing the core role of your corporate communication function, you can clarify several vital… Read More
The latest and largest meta-analysis study by consultants from Gallup Inc., the world's biggest analytics and advisory firm, found highly engaged business units and teams… Read More
A crucial skill in communication and in business generally is being able to clearly define problems or opportunities before you act. This skill is harder… Read More
Different audiences have different communication needs. And different segments of audiences have different communication needs. As PR has progressed from the days of mass communication,… Read More
Build the right team To develop your function's strategic communication capability, you need to bring together a team with the right knowledge and skills, with… Read More
Most PR professionals are familiar with the need to set objectives in communication projects. Despite the agreed need, it is tempting not to bother… Read More
Bias may seem a vague concept for business, but people's biases cause massive errors in business decisions, including communication decisions. Therefore we need to be… Read More
Look the other person in the eye when you ask them key questions. Some of the most powerful influencers achieve results merely by asking questions.… Read More
Developing an annual communication plan is a complex task. You need to gather information from a range of sources about organizational activities that need a… Read More
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