How to write key messages in PR and Communications
Knowing how to effectively frame key messages is a vital skill that will help you to build your career. Framing is about the choices we… Read More
Annual communication plans
How to reduce bias in your planning and decisions
Good decisions can be extremely difficult to make, especially when different decisions may involve similar paths to action. Bias in planning and making a decision… Read More
Organizational strategic planning explained for communicators
Developing an annual communication plan is a complex task. You need to gather information from a range of sources about organizational activities that need a… Read More
Thinking strategically will increase the value of your communication role
Thinking strategically will enhance the value you generate for your organization and will create more forward momentum for your own career. Although PR professionals… Read More
Defining the problem is the important first step in planning
Some communication problems and issues may seem simple to solve, and certainly can be addressed at that level. But many problems or issues need greater… Read More
Turn the focus from tactical to strategic for better value
Many communicators are pressured by managers or clients into doing tasks that have little strategic use - they are just short-term fixes. The person who… Read More
Good risk management is important in PR planning
Many types of risk concerns have emerged more into our thinking in recent years, including the biggest one of all - the coronavirus pandemic, which… Read More
How to write a great mission statement for your new PR firm or corporate PR department
If you are starting a PR firm, or if you are reviewing the core role of your corporate communication function, you can clarify several vital… Read More
Good internal communication leads to stronger employee engagement and therefore better organizational performance
The latest and largest meta-analysis study by consultants from Gallup Inc., the world's biggest analytics and advisory firm, found highly engaged business units and teams… Read More
Clearly define problems to reach best solutions
A crucial skill in communication and in business generally is being able to clearly define problems or opportunities before you act. This skill is harder… Read More